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	<title>Everything Small Business Journal &#187; Writing Tips</title>
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	<link>http://esbjournal.com</link>
	<description>Business Information, Innovation &#38; Inspiration</description>
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		<title>Revision Fairy Saves Clients From Reputation-Crushing Mistakes</title>
		<link>http://esbjournal.com/2011/01/revision-fairy-saves-clients-from-reputation-crushing-mistakes/</link>
		<comments>http://esbjournal.com/2011/01/revision-fairy-saves-clients-from-reputation-crushing-mistakes/#comments</comments>
		<pubDate>Mon, 10 Jan 2011 18:37:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Writing & Publishing]]></category>
		<category><![CDATA[Writing Tips]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[proofreading services]]></category>
		<category><![CDATA[Revision Fairy]]></category>
		<category><![CDATA[Stefanie Flaxman]]></category>

		<guid isPermaLink="false">http://esbjournal.com/?p=5892</guid>
		<description><![CDATA[Revision Fairy gives your business a competitive edge by making important documents flawless.]]></description>
			<content:encoded><![CDATA[<p><a href="http://bit.ly/revfairy" target="_blank"><img class="alignright size-full wp-image-5893" title="stefanie-flaxman" src="http://esbjournal.com/wp-content/uploads/2011/01/stefanie-flaxman.jpg" alt="" width="163" height="250" /></a><span style="color: #800000;"><strong>Can you afford to have reputation-crushing mistakes in your writing? </strong></span></p>
<p>You count on your written words to work for you &#8212; they are a representation of your knowledge and expertise. You rely on them to convince prospects in your sales letters, and to close deals in your client proposals.</p>
<p>Ask the average marketer about their grasp of grammar, and you&#8217;re likely to see a response that looks like a cross between shock and bewilderment. Luckily, the grammar-challenged masses can call upon a little bit of magic in their time of need&#8230;she&#8217;s business proofreader Stefanie Flaxman &#8212; but her clients like to call her the Revision Fairy.</p>
<p>Revision Fairy® Small Business Proofreading Services combines the utility of an online proofreading service with the luxury of having your own personal proofreader. Flaxman has been copy editing, proofreading, and writing for 13 years. She corrects business, marketing, and educational documents in 24 hours.</p>
<p>Flaxman is also the author of “<a href="http://bit.ly/revfairy" target="_blank">Revision Fairy Tales: 21 Writing Mistakes You’ll Never Make Again</a>” and “<em>Business Proofreading Tips Other Proofreaders Don’t Want You to Know: 8 Essays About Crafting Flawless Documents</em>.” The Revision Fairy Tales book is a starting place, and offers an examination of just 21 word pairs that are commonly misused. The book offers practical explanations and proper usage that you&#8217;ll remember effortlessly.</p>
<p>You can <a href="http://bit.ly/revfairy" target="_blank">download the first 3 chapters</a> of this reputation-saver <a href="http://bit.ly/revfairy" target="_blank">here</a>.</p>
<p>For those who may be in need of their own personal proofreader, Stefanie has a fantastic offer for the month of January. Become a charter member of her Premium Membership program, and you&#8217;ll receive a full 50% discount off of all of your proofreading services, a 12-hour turnaround (when you select 24-hour turnaround), and a free copy of <a href="http://bit.ly/revfairy" target="_blank"><em>Revision Fairy Tales</em></a>.</p>
<p>For more information, visit <a href="http://www.revisionfairy.com" target="_blank">Stefanie&#8217;s website</a>, and let her create a bit of magic for you.</p>
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		<title>Nancy Juetten Offers the Cure for the Boring Bio</title>
		<link>http://esbjournal.com/2010/10/nancy-juetten-offers-the-cure-for-the-boring-bio/</link>
		<comments>http://esbjournal.com/2010/10/nancy-juetten-offers-the-cure-for-the-boring-bio/#comments</comments>
		<pubDate>Mon, 25 Oct 2010 16:45:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Writing Tips]]></category>
		<category><![CDATA[boring bio]]></category>
		<category><![CDATA[improve your writing]]></category>
		<category><![CDATA[Nancy Juetten]]></category>
		<category><![CDATA[PR writing tips]]></category>

		<guid isPermaLink="false">http://esbjournal.com/?p=5085</guid>
		<description><![CDATA[Is your bio helping you to be seen, heard, celebrated and compensated? ]]></description>
			<content:encoded><![CDATA[<p><span style="color: #800000;"><strong><a href="http://bit.ly/byeboringbio" target="_blank"><img class="alignright size-medium wp-image-5086" title="boring-bio-thumb" src="http://esbjournal.com/wp-content/uploads/2010/10/boring-bio-thumb-250x300.png" alt="" width="250" height="300" /></a>Is your bio helping you to be seen, heard, celebrated and compensated? </strong></span><br />
<em><br />
If not, you need Nancy Juetten.</em></p>
<p>Nancy is the author of <a href="http://bit.ly/byeboringbio" target="_blank">Bye-Bye Boring Bio: Attract Clients, Speaking Gigs and Media Interviews Now</a>. The book, now in its second edition, points out the most common &#8220;bio blunders&#8221;, and shows readers how to give their own bio an honest assessment. Nancy has spoken to thousands of business owners through radio interviews, teleseminars, and workshops about how to upgrade their bios to attract clients, speaking gigs, and media interviews.</p>
<p>This <a href="http://bit.ly/byeboringbio" target="_blank">144-page PDF</a> is literally jam-packed with worksheets, examples and testimonials from Nancy&#8217;s satisfied clients. It offers a step-by-step, practical process for taking your ho-hum bio and injecting it with some flash and panache.</p>
<p>Satisfied customers report reaching more clients and inviting new engagements as a result of the bios they write with <a href="http://bit.ly/byeboringbio" target="_blank">Bye-Bye Boring Bio</a> as their guide. The newly released 2nd edition seeks to serve as the solopreneur’s ultimate action guide to get seen, heard, celebrated and compensated for expert status.</p>
<div class="simplePullQuote">“Don’t let a snoozer-loser bio make you sound fuddy-duddy instead of fabulous, especially when a winning approach is just a few sassy sound bites away,” Nancy advises.</div>
<h3><span style="color: #800000;"><strong>Nancy&#8217;s building blocks for the perfect bio include:</strong></span></h3>
<p><span style="color: #800000;"><strong>Stunning Results</strong></span> &#8211; tell potential clients what you can do for them<br />
<span style="color: #800000;"><strong>Sassy Soundbyte</strong></span> &#8211; what makes you likeable and someone to care about<br />
<span style="color: #800000;"><strong>Succint Story</strong></span> &#8211; an encapsulation of what you do and your history<br />
<span style="color: #800000;"><strong>Social Information</strong></span> &#8211; something to make the reader like you and want to learn more<br />
<strong><br />
</strong></p>
<h3><span style="color: #800000;"><strong>What You&#8217;ll Learn in this Guide:</strong></span></h3>
<ul>
<li>The ABC’s of common bio blunders</li>
<li>The four S’s every bio should include</li>
<li>Why one-size-fits-all bios rarely fit all situations</li>
<li>Why every radio host wants from from you</li>
<li>What every event emcee wants from you that serves your interests just as much as his</li>
<li>The biggest time savers you gain by getting your bio in great shape now</li>
<li>How to set yourself apart from every other expert and why you must begin right now</li>
</ul>
<h3><span style="color: #800000;"><strong>Discover How to Create:</strong></span></h3>
<ul>
<li>Social Media Profiles</li>
<li>Speaker One Sheets</li>
<li>Radio Introductions</li>
<li>Media Profiles</li>
<li>Resource boxes for article submissions</li>
<li><span style="color: #800000;"><strong>PLUS</strong></span> &#8211; Contains 10 Bye-Bye Boring Bio Action Worksheets</li>
</ul>
<p>Isn&#8217;t it finally time to kick your boring bio to the curb to attract clients, speaking gigs, and media interviews? For more information, or to pick up a copy of Nancy&#8217;s book, <a href="http://bit.ly/byeboringbio" target="_blank">visit her website</a>.</p>
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		<title>New Writing Contest Could Make You a Winner</title>
		<link>http://esbjournal.com/2010/06/new-writing-contest-could-make-you-a-winner/</link>
		<comments>http://esbjournal.com/2010/06/new-writing-contest-could-make-you-a-winner/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 14:56:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Get Published]]></category>
		<category><![CDATA[Writing for Cash]]></category>
		<category><![CDATA[Writing Tips]]></category>
		<category><![CDATA[writing contest]]></category>

		<guid isPermaLink="false">http://esbjournal.com/?p=4082</guid>
		<description><![CDATA[If you've ever thought about becoming an author or professional illustrator, a new contest could be good news for you.]]></description>
			<content:encoded><![CDATA[<p><span style="color: #800000;"><strong><img class="alignright size-medium wp-image-4083" style="border: 1px solid black; margin: 15px;" title="200022011-001" src="http://esbjournal.com/wp-content/uploads/2010/06/PDP0562301-300x253.jpg" alt="" width="300" height="253" />If you&#8217;ve ever thought about becoming an author or professional illustrator, a new contest could be good news for you.</strong></span></p>
<p>More than 600 novels have been published by the winners and over $30,000 in prizes awarded annually through the Writers of the Future contest. The most successful contest for aspiring writers to have a chance for their creative efforts to be seen and acknowledged, it has the highest success rate in launching careers of any writing competition.</p>
<p>The contest was started by L. Ron Hubbard, himself one of the most successful writers of the Golden Age, and other famous science fiction authors have praised it.</p>
<p><span style="color: #800000;"><strong>What Authors Say</strong></span><br />
For example, Neil Gaiman, author of dozens of books, including &#8220;Coraline,&#8221; said, &#8220;Writers of the Future has a record of nurturing and discovering writers who have gone on to make their mark in the science fiction field. Long may it continue.&#8221; While Orson Scott Card, who pens the &#8220;Enders&#8221; series, among many others, said of the contest, &#8220;It&#8217;s what keeps sci-fi alive.&#8221;</p>
<p><div class="simplePullQuote">&#8220;I chose science fiction because there is great versatility in this  genre. A writer must pick his medium as carefully as a painter must pick  his brush and colors.&#8221;</div><br />
<span style="color: #800000;"><strong><br />
What Winners Get</strong></span><br />
Winners receive trophies and cash prizes. They also get to attend a weeklong workshop taught by contest judges-including New York Times best-selling authors Kevin J. Anderson (&#8220;Dune&#8221; series) and Sean Williams (&#8220;The Resurrected Man&#8221;) and internationally acclaimed artist Stephen Hickman, each one an experienced professional in the field-providing sound advice based on hard-won experience.</p>
<p><span style="color: #800000;"><strong>About Writing</strong></span><br />
As for how to write the story, here&#8217;s some advice that Hubbard himself gave an interviewer at the time of the first contest:</p>
<p>&#8220;There are some activities that are simply so much fun that one can&#8217;t give them up. Writing is that for me. I love every opportunity to write.</p>
<p>&#8220;Many young writers are told to write in order to learn how to write. That is good advice. I used to find any excuse to write because I loved to do it. If I didn&#8217;t have a typewriter, I wrote in longhand.</p>
<p>&#8220;I chose science fiction because there is great versatility in this genre. A writer must pick his medium as carefully as a painter must pick his brush and colors.&#8221;</p>
<p>According to Joni Labaqui, contest director, there are no entry fees. All the judges see is a number assigned to a submission.</p>
<p><span style="color: #800000;"><strong>Where To Learn More</strong></span><br />
To enjoy fine sci-fi and to get an idea of the type of work that wins, you can read previous collections, available online and at bookstores. For more information, go to <a href="http://www.writersofthefuture.com" target="_blank">http://www.writersofthefuture.com</a>.</p>
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		<title>Become a Thought Leader – 7 Tips to Becoming “THE” Expert Fast with Article Marketing</title>
		<link>http://esbjournal.com/2010/04/become-a-thought-leader-7-tips-to-becoming-the-expert-fast-with-article-marketing/</link>
		<comments>http://esbjournal.com/2010/04/become-a-thought-leader-7-tips-to-becoming-the-expert-fast-with-article-marketing/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 15:45:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Writing Tips]]></category>
		<category><![CDATA[article marketing]]></category>
		<category><![CDATA[expert status]]></category>
		<category><![CDATA[how to market yourself with articles]]></category>
		<category><![CDATA[thought leader]]></category>

		<guid isPermaLink="false">http://esbjournal.com/?p=3780</guid>
		<description><![CDATA[Thought leadership will propel your business in ways that you could never imagine.]]></description>
			<content:encoded><![CDATA[<p><span style="color: #800000;"><strong><img class="alignright size-medium wp-image-3781" style="border: 1px solid black; margin: 15px;" title="article-writing" src="http://esbjournal.com/wp-content/uploads/2010/04/article-writing-300x199.jpg" alt="" width="300" height="199" />Do you want to be known as a &#8220;thought leader&#8221; in your industry?  Of course you do! </strong></span></p>
<p>A thought leader is essentially a trusted resource. And, in an information economy, a trusted resource is extremely valuable. It doesn&#8217;t matter what industry you&#8217;re in &#8211; whether you have a Fortune 1000 company or a bakery in a small town &#8211; thought leadership will propel your business in ways that you could never imagine. For example, here are three benefits of becoming a &#8220;thought leader&#8221;…</p>
<p><span style="color: #800000;"><strong>Why You Want to Become a Thought Leader</strong></span><br />
<span style="color: #800000;"><strong>Prospects will prefer you</strong></span>. The more expensive the products and services, the more prospects will want to seek out recognized leaders. They want to know that the provider is well established and can demonstrate expertise. They want someone who can provide reliable answers and someone who will continue to solve problems and provide cutting-edge information long after the purchase.<br />
<span style="color: #800000;"><strong><br />
You will be recognized as a central source of information</strong></span>. When customers, prospects and the media need to know something that involves an industry, they&#8217;ll think first of the company or expert they perceive to be the thought leader.  People invite thought leaders to speak at high-profile functions, present at trade shows, get interviewed and write articles, opinion pieces and books.</p>
<p><span style="color: #800000;"><strong>Dominate the search engines</strong></span>: Incoming links are one of the key ways to increase search engine optimization. Thought leaders who take advantage of online opportunities such as article marketing will develop a following, increase their company&#8217;s online visibility and at the same time improve their SEO.</p>
<p>If you write and submit articles the right way &#8211; you can become a thought leader fast.<br />
<span style="color: #800000;"><strong><br />
So, how can you become a thought leader fast?</strong></span></p>
<p><span style="color: #800000;"><strong>Write articles on a consistent basis</strong></span>. To be a thought leader &#8211; you need to consistently articulate and convey insightful information that listeners and readers value. This means, you should be writing articles &#8211; if not on a daily basis &#8211; then a weekly basis. These articles should be used for article submission. They should be on your blog. They should put into an auto-responder series. And, they should be turned into products.</p>
<p><span style="color: #800000;"><strong>Give away your best tips and advice</strong></span>. Truly insightful information is a rare commodity. So, if you reveal some of your best secrets that no one else is sharing, you will automatically become a &#8220;thought leader.&#8221; Plus, if the information you&#8217;re sharing is hot, prospects will think, &#8220;Wow! If he&#8217;s giving away this information for free &#8211; I wonder what I will learn if I get his products or consulting services!&#8221; They&#8217;ll be drooling to get onto your list, learn more about you and your offerings &#8211; and most importantly &#8211; buy from you. So, if you want to be a thought leader is then you have to be eager to give information away.</p>
<p><span style="color: #800000;"><strong>Be motivated by generosity, not self-interest</strong></span>. People are more likely to follow altruists &#8211; and they instinctively know the difference. Don&#8217;t ruin your article marketing efforts by writing an amazing article &#8211; and then try to sell them in the bio box. Earn your prospect&#8217;s respect first by telling them how you can help them &#8211; and then invite them to get a free special report or other call-to-action that reinforces the fact that you are a thought leader. Then focus on selling them.</p>
<p><span style="color: #800000;"><strong>Be different</strong></span>. If you are writing the same thing as everyone else, just using different words &#8211; how does this make you the expert? It doesn&#8217;t!  Build a foundation of expertise. Quantify you experience. Record what you currently know about your industry that others in your industry may not know. Imagine that you&#8217;re a mentor writing a long letter to a protégé. Focus on uncommon expertise and wisdom.</p>
<p><span style="color: #800000;"><strong>Use proven article templates that will help you write articles and content that prove you are a &#8220;thought leader.&#8221;</strong></span> For example, a case study article template will help you write an article that shows prospect that you are the expert &#8211; and that have you gotten desired results. An example is my article, &#8220;How to Promote Your Book to the Top of the New York Times Best Sellers List&#8221;. <span style="color: #800000;"><strong></strong></span></p>
<p><strong>Submit your articles to the top websites, ezines and blogs</strong> . Most people focus their article marketing efforts on sites like EzineArticles.com. Submitting your articles to article directories like EzineArticles.com is good for building links and improving your search engine optimization. But it sucks at helping you become a &#8220;thought leader!&#8221; Anyone can get published on article directories (including kids) as long as you follow their editorial guidelines. This doesn&#8217;t make you stand out at the expert, does it? Get your articles published on top, credible websites. For example, my articles can be found on sites like About.com, SiteProNews.com, MarketingProfs.com and hundreds more.</p>
<p><span style="color: #800000;"><strong>Turn your articles into videos and submit them to the top video sites like YouTube and Viddler</strong></span>.  As a thought leader, you want to get your message out to as many people as possible in as many formats as possible.</p>
<p><span style="color: #800000;"><strong>About the Author:</strong></span><br />
Article Marketing Expert Eric Gruber uses the power of articles to create online opportunities for Internet marketers, small business owners and entrepreneurs who want to experience the benefits of becoming a thought leader in their prospects&#8217; eyes. Now, you can get 3 of his favorite his instant article writing templates that will help you write thought leader type articles in 30 minutes or less. Get it now: <a href="http://www.TryMyFreeArticleTemplates.com" target="_blank">http://www.TryMyFreeArticleTemplates.com</a>.</p>
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		<title>Writers Anxiously Await February 1st Launch of Outline 4D</title>
		<link>http://esbjournal.com/2010/01/writers-anxiously-await-february-1st-launch-of-outline-4d/</link>
		<comments>http://esbjournal.com/2010/01/writers-anxiously-await-february-1st-launch-of-outline-4d/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 20:12:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Software]]></category>
		<category><![CDATA[Writing Tips]]></category>
		<category><![CDATA[Outline 4D]]></category>
		<category><![CDATA[Write Brothers software]]></category>
		<category><![CDATA[writing resources]]></category>
		<category><![CDATA[writing software]]></category>

		<guid isPermaLink="false">http://esbjournal.com/?p=3219</guid>
		<description><![CDATA[Outline 4D launches on February 1, 2010 exclusively on Amazon.com for the month of February.]]></description>
			<content:encoded><![CDATA[<h3><span style="color: #800000;"><strong><img class="alignright size-full wp-image-3221" style="margin-top: 5px; margin-bottom: 5px;" title="outline4d" src="http://esbjournal.com/wp-content/uploads/2010/01/outline4d.jpg" alt="" width="200" height="220" />Write Brothers, Inc. announces the launch of Outline 4D, a powerful outlining program with timeline views and element tracking. Outline 4D launches on February 1, 2010 exclusively on Amazon.com for the month of February.</strong></span></h3>
<p>Write Brothers, Inc. announces the launch of <a href="http://www.amazon.com/gp/product/B00316OYGQ?ie=UTF8&amp;tag=hoosierbasket-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B00316OYGQ">Outline 4D</a><img style="border: none !important; margin: 0px !important;" src="http://www.assoc-amazon.com/e/ir?t=hoosierbasket-20&amp;l=as2&amp;o=1&amp;a=B00316OYGQ" border="0" alt="" width="1" height="1" />, a powerful outlining program with timeline views and element tracking. Originally branded under the name Storyview, Outline 4D includes additional support materials such as a new training site, www.LearnOutline4D.com and importing capabilities. As one happy user says, “<a href="http://www.amazon.com/gp/product/B00316OYGQ?ie=UTF8&amp;tag=hoosierbasket-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B00316OYGQ">Outline 4D</a><img style="border: none !important; margin: 0px !important;" src="http://www.assoc-amazon.com/e/ir?t=hoosierbasket-20&amp;l=as2&amp;o=1&amp;a=B00316OYGQ" border="0" alt="" width="1" height="1" /> is an outliner on steroids.”</p>
<blockquote><p>“We realized our software’s usefulness extended beyond the writing community and wanted the name to reflect that. Outline 4D is a powerful tool and useful to anyone who needs to plan or outline,” says Chris Huntley, Vice-President of Write Brothers, Inc.</p></blockquote>
<p><a href="http://www.amazon.com/gp/product/B00316OYGQ?ie=UTF8&amp;tag=hoosierbasket-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B00316OYGQ">Outline 4D</a><img style="border: none !important; margin: 0px !important;" src="http://www.assoc-amazon.com/e/ir?t=hoosierbasket-20&amp;l=as2&amp;o=1&amp;a=B00316OYGQ" border="0" alt="" width="1" height="1" /> is for everyone using outlines to organize projects. The unique features of the software make it flexible and customizable to fit the specific needs of your project. Its patented method of displaying and editing an outline along a timeline makes Outline 4D the perfect tool for project planning and outlining visually. And the unique tracking feature lets users track any aspect of a project, providing quick visual references and benchmarks.</p>
<p><a href="http://www.amazon.com/gp/product/B00316OYGQ?ie=UTF8&amp;tag=hoosierbasket-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B00316OYGQ">Outline 4D</a><img style="border: none !important; margin: 0px !important;" src="http://www.assoc-amazon.com/e/ir?t=hoosierbasket-20&amp;l=as2&amp;o=1&amp;a=B00316OYGQ" border="0" alt="" width="1" height="1" /> launches on February 1, 2010 exclusively on Amazon.com for the month of February, and is compatible with all version of Windows 7, Vista, and XP.</p>
<p><span style="color: #800000;"><strong>ABOUT WRITE BROTHERS:</strong></span><br />
In 1982, Write Brothers Inc. (formerly called Screenplay Systems) invented the first screenplay text processing system, Scriptor. For 27 years the company has been the world leader in developing software for screenwriting, film and television production, and creative story development.</p>
<p>Write Brothers is the only company to win an Academy Technical Achievement Award for the development of screenwriting software. Write Brothers’ software is sold worldwide, and has been used by the industry’s most demanding professionals for the development of film and television shows.</p>
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		<title>Award Winning Writer Conducts Free Webinar Demonstrating New Creative Writing Software</title>
		<link>http://esbjournal.com/2009/11/award-winning-writer-conducts-free-webinar-demonstrating-new-creative-writing-software/</link>
		<comments>http://esbjournal.com/2009/11/award-winning-writer-conducts-free-webinar-demonstrating-new-creative-writing-software/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 15:45:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Self Publishing]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Writing Tips]]></category>
		<category><![CDATA[creative writing]]></category>
		<category><![CDATA[MasterWriter]]></category>
		<category><![CDATA[Writing for Cash]]></category>
		<category><![CDATA[writing software]]></category>

		<guid isPermaLink="false">http://esbjournal.com/?p=2527</guid>
		<description><![CDATA[Grammy and Emmy winning writer and MasterWriter creator, Barry DeVorzon, will hold a free webinar on November 19th to demonstrate the revolutionary new MasterWriter creative writing software.]]></description>
			<content:encoded><![CDATA[<h3><span style="color: #800000;"><strong><img class="alignright size-full wp-image-2528" style="border: 1px solid black; margin: 15px;" title="masterwriter" src="http://esbjournal.com/wp-content/uploads/2009/11/masterwriter.jpg" alt="masterwriter" width="250" height="186" />Grammy and Emmy winning writer and MasterWriter creator, Barry DeVorzon, will hold a free webinar on November 19th to demonstrate the revolutionary new MasterWriter creative writing software. </strong></span></h3>
<p>The 15-minute online presentation will give creative writers and poets the opportunity to see MasterWriter’s array of unique reference dictionaries from the comfort of their own computer. Registration to the free event is on a first-come, first-served basis. A free copy of MasterWriter will be raffled off during the webinar.</p>
<p>“The greatest enemy of creativity is distraction. Searching a bookshelf full of reference dictionaries, or bouncing from one website to the next trying to find the right word or phrase can interrupt the creative process. With MasterWriter, the creative writer can search on a word and instantly see all of the possibilities in one place, including a vast array of descriptive words that he or she will not find in any other reference dictionary or thesaurus,” says Barry DeVorzon, the Grammy-winning songwriter who created MasterWriter.</p>
<p>The creative writing software is an invaluable tool during the writing process, and in the editing phase as well. “In a competitive world where good is rarely good enough, MasterWriter will help the creative writer to consistently create the exceptional,” notes DeVorzon.</p>
<p>MasterWriter began as a songwriting program, and is currently used by an impressive list of songwriters including Gwen Stefani, Rob Thomas, Amy Grant, David Foster, Kenneth “Baby Face” Edmunds, Kenny Loggins, and Clint Black, to name a few. With the addition of two revolutionary new reference dictionaries, Word Families and Parts of Speech, MasterWriter has evolved into a powerful creative writing software program that will open up a new world of possibilities for descriptive words and ideas.</p>
<p>In addition to Word Families and Parts of Speech, MasterWriter’s collection of reference dictionaries include a Phrases dictionary, a Pop-Culture Dictionary, a searchable Bible, a Rhyming dictionary, and The Merriam-Webster Dictionary and Thesaurus.</p>
<p>Building the content and the delivery system for all of the reference dictionaries into one easy-to-use program was a six-year effort. Every dictionary was created from scratch, with the exception of The Merriam-Webster Dictionary and Thesaurus.</p>
<p>No special software is required to watch the demo. Viewers can watch right at their desktop and listen via their computer speakers.</p>
<p>MasterWriter will open up a new world of possibilities for descriptive words and ideas.<br />
<span style="color: #800000;"><strong>To register for the free webinar:</strong></span> <a href="https://www2.gotomeeting.com/register/571363779" target="_blank">https://www2.gotomeeting.com/register/571363779</a><br />
<span style="color: #800000;"><strong>Date:</strong></span> November 19th<br />
<span style="color: #800000;"><strong>Time:</strong></span> 4:30 pm Pacific, 7:30 pm Eastern<br />
<span style="color: #800000;"><strong>Duration:</strong></span> 15 minutes</p>
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		<title>Write a Children&#8217;s Book &#8211; 5 Ways to Make Your Book a Success!</title>
		<link>http://esbjournal.com/2009/10/write-a-childrens-book-5-ways-to-make-your-book-a-success/</link>
		<comments>http://esbjournal.com/2009/10/write-a-childrens-book-5-ways-to-make-your-book-a-success/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 15:24:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Fiction Writing]]></category>
		<category><![CDATA[Getting Started]]></category>
		<category><![CDATA[Writing Tips]]></category>
		<category><![CDATA[Children's Books]]></category>
		<category><![CDATA[writing fiction]]></category>
		<category><![CDATA[writing for children]]></category>

		<guid isPermaLink="false">http://esbjournal.com/?p=2322</guid>
		<description><![CDATA[Writing for children is a fun and creative and the stories you can write can be filled with excitement and imagination.]]></description>
			<content:encoded><![CDATA[<p><em><img class="alignright size-medium wp-image-2323" style="border: 1px solid black; margin: 15px;" title="kids-books" src="http://esbjournal.com/wp-content/uploads/2009/10/kids-books-300x119.jpg" alt="kids-books" width="300" height="119" />By: Lisa Brunel</em></p>
<h3><span style="color: #800000;"><strong>Are you in the progress of writing a children&#8217;s book? Have you thought about writing a nice little story that children and their caregivers would like to read? </strong></span></h3>
<p>There is definitely a need for more well written children&#8217;s books. Write a children&#8217;s book, you never know what might happen if you do!</p>
<p>Writing for children is a fun and creative and the stories you can write can be filled with excitement and imagination. Once you know what you&#8217;re doing; you could be asked to write books faster than you can come up with the ideas. Wouldn&#8217;t that be nice. You could be busy for quite awhile or choose to write whenever you want! Before you start or if you already have, have a look at the following 5 best-kept secrets that you need to know when you write a children&#8217;s book! These guidelines will help you to make sure your children&#8217;s book is as great as it can be!</p>
<p><span style="color: #800000;"><strong>Research</strong></span><br />
Do your research. Research what you&#8217;re writing about. If your story idea is based on something you&#8217;re not exactly sure about or the story is unclear to you, your readers will probably pick up on this. When you write a children&#8217;s book ensure you do your research so your writing is clear and valuable to the reader. It is important to do your research so you&#8217;re knowledge of the situation is credible for the reader. The worst thing is leaving your reader thinking &#8220;What if&#8230;.Be precise and straight to the point. Don&#8217;t ramble into too much detail; again, you will lose the interest of the reader.</p>
<p><span style="color: #800000;"><strong>Characters</strong></span><br />
Have you made the big mistake a lot of writers of children&#8217;s books are making? Many beginner writers develop a wonderful story that they believe everyone will fall in love with then they try to fit the characters around this storyline. This can see you in a wee bit of trouble down the line. The best way to create realistic characters your readers will connect with and care about is to develop them first! Get to know everything about the characters you create. Know their physical characteristics, their personality traits, their background and emotions. The more you know about them the better off your story will be! This will show your readers you have passion toward them and will project through your writing. Therefore, your audience will want to find out what happens to them.<br />
<span style="color: #800000;"><strong><br />
Mood of the story</strong></span><br />
As most of us writers know, you rarely sit down and write a book cover to cover in one sitting right! Unless you don&#8217;t fancy sleeping, then you are the minority. The rest of us will write in sections or little bits here and there. Attempt to write when you are in the same mood you were in when you were last writing. Otherwise, you might have a situation where the readers emotions are up and down throughout the story. This can be quite upsetting for a young child. Another reason could be when the beginning is fulled of excitement, the middle is dull and the best is saved till last. You&#8217;ll probably end up with an uncomfortable read for your audience. Try to divide the drama throughout the story and keep the tone and mood steady. It would be sad if you lose the reader before getting to the best part of the story.</p>
<p><span style="color: #800000;"><strong>The Plot</strong></span><br />
When you write a children&#8217;s book, as it is with all books, the plot is another important aspect to consider. Especially when writing for children. Children are more likely to look to the characters as role models. Therefore, when you are creating the plot for your children&#8217;s book, you need to keep your audience in mind. All great books have one thing in common, weather it&#8217;s for children or adults.It&#8217;s plot will have some sort of conflict! There are two types of conflict, internal and external. Internal conflict is when the main character has to deal with a conflict from within. For example, fear, insecurities or a struggle of right and wrong. External conflict is when the main character has a conflict to deal with outside of their control. For example other people, animals, or a situation where they have no control. Add some sort of conflict to the characters journey and you have a great story!</p>
<p><span style="color: #800000;"><strong>&#8220;Show, Don&#8217;t Tell&#8221;</strong></span><br />
Have you heard about &#8220;show, don&#8217;t tell&#8221;? All modern day writers are now using the &#8220;show, don&#8217;t tell&#8221; way of writing. You can defiantly learn how to write in this style, and I strongly recommend that you do. But &#8220;show, don&#8217;t tell&#8221; is where you become a &#8216;storyshower&#8217; and not a storyteller. What I am trying to explain here is, that even though writers are telling the story, you want to show your readers what is happening so they can create a picture in their mind. This can be done through description. Show your reader how the character is feeling, their actions, their physical reactions and body language, where they are in the story, etc. Add description of the surroundings and the feel of what&#8217;s happening around them so you reader feels like they are standing next to them. Show the reader through description as much as possible to add depth to the story. Imagine a movie; the director doesn&#8217;t put words up on screen when a character is sad, happy or excited. He instructs the actors to act a certain way and show through their faces and actions how they are feeling. This is the same with an author. You must give enough description to show your readers how the characters are feeling and the situation they are facing.</p>
<p>Hopefully you have found these 5 best-kept secrets helpful for planning how you will write a children&#8217;s book. Next comes editing, proofing and formatting. Remember to find out what individual publishers are looking for so you have the most success when submitting your manuscript. Don&#8217;t forget to check for grammar and spelling mistakes so you finished result will look professional.</p>
<p><span style="color: #800000;"><strong>About the Author:</strong></span><br />
Follow the advice of an author of over seventy children&#8217;s books and write a children&#8217;s book with success! Go to <a href="http://www.learntowriteforchildren.com" target="_blank">http://www.learntowriteforchildren.com</a>. You will be able to download a few children&#8217;s books for free, straight from the site, and discover some useful writing tips for success with your own writing!</p>
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		<title>Freelance Like a Farmer</title>
		<link>http://esbjournal.com/2009/10/freelance-like-a-farmer/</link>
		<comments>http://esbjournal.com/2009/10/freelance-like-a-farmer/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 15:40:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Writing for Cash]]></category>
		<category><![CDATA[Writing Tips]]></category>
		<category><![CDATA[Freelance Writing]]></category>
		<category><![CDATA[tips for writers]]></category>

		<guid isPermaLink="false">http://esbjournal.com/?p=2278</guid>
		<description><![CDATA[There's a fundamental problem with my original scenario: my freelancing model missed a crucial element necessary for financial success.]]></description>
			<content:encoded><![CDATA[<h3><span style="color: #800000;"><strong><img class="alignright size-medium wp-image-2282" style="border: 1px solid black; margin: 12px 15px;" title="farmer" src="http://esbjournal.com/wp-content/uploads/2009/10/farmer-243x300.jpg" alt="farmer" width="243" height="300" />I began my illustrious freelance career with visions of tweed coats, elbow patches, cigars, and pensive photos. My mind&#8217;s eye saw a cluttered office, checks strewn across my desk, and waking to one illuminating thought after another. </strong></span></h3>
<p>I believed I&#8217;d tap at the keyboard, mail queries, read my articles on glossy paper, and assignments would flow like water.</p>
<p>Small problem with that scenario. Tweed coats don&#8217;t look good on me. I don&#8217;t smoke, never have. And I usually wind up looking goofy in photos, no matter how hard I try to strike a pensive pose.</p>
<p>Ah, but my desk is cluttered. I do occasionally find a stray check in amongst the mounds of papers. But illuminating thoughts? Bah.</p>
<blockquote><p>There&#8217;s a fundamental problem with my original scenario: my freelancing model missed a crucial element necessary for financial success.</p></blockquote>
<p>For example, the cash I expected to earn from writing articles just didn&#8217;t add up to the numbers I hoped they would. Seriously. Spending weeks writing, rewriting, and finally submitting an article, only to reap a whopping 25 bucks just didn&#8217;t pay the bills.</p>
<p><span style="color: #800000;"><strong>Then I decided to write books.</strong></span> Unfortunately the small royalties barely covered my promo expenses. It&#8217;s exciting to sell books, but we needed some large volume sales to make this endeavor financially worthwhile.</p>
<p>How &#8217;bout publishing? Again, after wholesaler discounts, distributor expenses, author royalties, and postage, we&#8217;re talking some pretty slim profits. And again, we&#8217;re talking volume sales to lower expenses and prop profits.</p>
<p><span style="color: #800000;"><strong>But then something magical happened. I discovered the wacky world of copywriting.</strong></span></p>
<p>In case you&#8217;re unfamiliar with copywriting, a copywriter is a master persuader. They write ads, direct mail, sales letters, and such.</p>
<p>And (little did I know) proficient copywriters earn a lot. World Class Copywriters earn astronomical fees.</p>
<p>Copywriting isn&#8217;t difficult. But there are definite tricks to the trade. And you can cut your learning curve by years if you receive proper training.</p>
<p><span style="color: #800000;"><strong>But here&#8217;s where things really get cool.</strong></span></p>
<p>Turns out these new persuasive skills made it far easier to write awesome queries. Boom. Article sales jumped.</p>
<p>Next, I revised the sales copy for my books. Boom. Another jump in sales.</p>
<p>I applied &#8220;copywriting language&#8221; to everything I wrote and kaboom&#8230; even more sales, more exposure, new readers found me.</p>
<p>And I haven&#8217;t even gotten into copywriting as a business: writing for clients turned out to be quite lucrative as well.</p>
<p>Now, I love to write. It&#8217;s my passion. There&#8217;s nothing like receiving a complementary e-mail outlining how something I&#8217;ve written has made someone else&#8217;s life easier, gave them hope, helped guide them through this wacky profession.</p>
<p>On the other hand, I hate marketing. It sucks. One rejection and I&#8217;m down for the count. At least for a while.</p>
<p>But by combining my writing skills with copywriting psychology, my self-promo time is automatically sliced in at least half because I&#8217;ve learned stealth persuasion to draw clients my way.</p>
<p>So now, clients (and publishers and editors) are attracted to me rather than my gunning after their very fractured attention.</p>
<p><span style="color: #800000;"><strong>So&#8230; where does the &#8220;farming&#8221; come in?</strong></span></p>
<p>Simple. Rather than concentrate on one aspect of your writing career, think like a farmer. Plant many seeds and watch them grow at different rates.</p>
<p>Instead of becoming an article writer extraordinaire, write articles when the spirit moves you. Submit them when they&#8217;re polished. Start writing the novel that&#8217;s burning your heart. Eventually publish it. Research a nonfiction title. Write ad copy.</p>
<p><span style="color: #800000;"><strong>You can even take this further.</strong></span> I speak to the local high school. Elementary schools, too. How &#8217;bout local organizations and the Chamber of Commerce? Once a businessperson sees you in action, they&#8217;ll be hooked.</p>
<p>Just keep planting seeds (remember, you&#8217;re a &#8220;farmer&#8221;) and before you know it, you&#8217;ve got more paying clients than you know what to do with.</p>
<p>But copywriting&#8217;s the linchpin that binds all these endeavors.</p>
<p>That&#8217;s because effective persuaders control their destiny&#8230; and their income.</p>
<p>So here&#8217;s to effective &#8220;farming&#8221; and inevitable success.</p>
<p><span style="color: #800000;"><strong>About the Author:</strong></span><br />
Beth Ann Erickson is the queen bee of Filbert Publishing and editor of Writing Etc., the free zine that&#8217;ll make your writing sparkle, help you create a profitable writing career, and get you on the road to publication fast. You&#8217;ll receive the e-booklet, &#8220;<em>Power Queries</em>&#8221; when you subscribe today. <a href="http://FilbertPublishing.com" target="_blank">http://FilbertPublishing.com</a>.</p>
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		<title>How to Write an E-Course to Connect With Your Prospects and Generate Residual Income For the Future</title>
		<link>http://esbjournal.com/2009/09/how-to-write-an-e-course-to-connect-with-your-prospects-and-generate-residual-income-for-the-future/</link>
		<comments>http://esbjournal.com/2009/09/how-to-write-an-e-course-to-connect-with-your-prospects-and-generate-residual-income-for-the-future/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 14:45:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Writing for Cash]]></category>
		<category><![CDATA[Writing Tips]]></category>
		<category><![CDATA[e-courses]]></category>
		<category><![CDATA[marketing with information products]]></category>
		<category><![CDATA[writing ecourses]]></category>

		<guid isPermaLink="false">http://esbjournal.com/?p=2090</guid>
		<description><![CDATA[Writing an e-course is an excellent way to connect with your list and start making money, especially if you are new to the internet and have a very small list. ]]></description>
			<content:encoded><![CDATA[<h3><span style="color: #800000;"><strong><img class="alignright size-full wp-image-2091" style="border: 1px solid black; margin: 12px 15px;" title="Connie-Ragen-Green" src="http://esbjournal.com/wp-content/uploads/2009/09/Connie-Ragen-Green.jpg" alt="Connie-Ragen-Green" width="160" height="150" />Writing an e-course is an excellent way to connect with your list and start making money, especially if you are new to the internet and have a very small list. </strong></span></h3>
<p>Here I will show you exactly how you can create your own e-course very quickly. In fact, there is no reason you can&#8217;t be ready to write your own to market to your list by the time you finish this article on writing an e-course!</p>
<p>The most important thing I want to share with you here is something that isn&#8217;t spoken or written about very often. This may even be considered a secret. Lean close so I can share this with you &#8211; teaching sells! Teach people about something you know and you will make money.</p>
<p>I like to divide my course into five lessons. Seven also works well, but I stick with five. In each lesson I introduce the idea, teach a few concepts, tell them what will be in the next lesson, and then give an assignment. And, all of this is done in about four or five paragraphs.</p>
<p>You will want to find affiliate products or your own products to promote at the end of each lesson. Make sure these products are appropriate to the information you are teaching if you want to make sales. When done correctly this can be an excellent way to generate income for months, or even years, to come.</p>
<p>After you have written a few e-courses and given them away to your prospects, think about one you will be able to sell. Remember that teaching sells, so teach people how to do something that will help them to achieve their goals.</p>
<p>Remember that the reason to start an internet business is to give you the time and money to live the life you choose. Download a free teleseminar on building your online business by visiting <a href="http://www.OnlineWritingSuccess.com" target="_blank">http://www.OnlineWritingSuccess.com</a> to learn how to write articles, blog, become involved in social networking and learn the technology needed to build a profitable online business.</p>
<p><span style="color: #800000;"><strong>About the Author:</strong></span><br />
Connie Ragen Green has been online since 2005 and teaches people how to build their own online business in record time, offering free teleseminars weekly, as well as online courses in a workshop environment with webinars.</p>
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		<title>How to Create an Information Product</title>
		<link>http://esbjournal.com/2009/09/how-to-create-an-information-product/</link>
		<comments>http://esbjournal.com/2009/09/how-to-create-an-information-product/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 16:32:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Ebook Writing]]></category>
		<category><![CDATA[Writing for Cash]]></category>
		<category><![CDATA[Writing Tips]]></category>
		<category><![CDATA[creating information products]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[knowledge]]></category>
		<category><![CDATA[Making Money]]></category>

		<guid isPermaLink="false">http://esbjournal.com/?p=2048</guid>
		<description><![CDATA[Whether you are a horse trainer who has won multiple competitions or a customer service agent at the local phone company, you have knowledge that others don't have and surprisingly, you can make big bucks off of selling this information.]]></description>
			<content:encoded><![CDATA[<h3><span style="color: #800000;"><strong><img class="alignright size-full wp-image-2049" style="border: 1px solid black; margin: 12px 15px;" title="create-ebook" src="http://esbjournal.com/wp-content/uploads/2009/09/create-ebook.jpg" alt="create-ebook" width="210" height="208" />Everyone is an expert on something. You may not realize it or acknowledge it, but you are quite familiar with some service, activity, or product. </strong></span></h3>
<p>Whether you are a horse trainer who has won multiple competitions or a customer service agent at the local phone company, you have knowledge that others don&#8217;t have and surprisingly, you can make big bucks off of selling this information.</p>
<p>An information product simply has the definition of being any product that ends in the form of information. Basically, you&#8217;re selling knowledge you&#8217;ve gained through experience so others who don&#8217;t want to spend time going through the trenches can learn from your realizations or mistakes.</p>
<p>On average, you can make 1 sale for everyone 100 visitors to your information product&#8217;s website. If your product sells for $100 and you make at least five sales a day (equal to about 500 visitors to your website), you can make around $15000 a month.</p>
<p>So you&#8217;re thinking, why would people buy an information product when they could just use Google and get the information for free? It&#8217;s simple &#8211; using Google and searching through all of the websites is a time-consuming task and it&#8217;s hard to sort the good information from the bad &#8211; not mentioning all the advertisements you&#8217;ll have to dodge to get to any information at all. People are willing to pay because it provides them good, valid information that takes them no time at all to find &#8211; they can just read it and go to work with their newfound knowledge.</p>
<p>As a marketing executive and purchaser of many information products myself (Tony Robbins, Zig Ziglar, Dan Kennedy, Bill Glazer), I have been helping experts design and market their information products for over 10 years to great success and high profits. Here are some tips to helping make your product successful as well:</p>
<p><span style="color: #800000;"><strong>You can begin with as little as a CD of information, a transcript, or as much as a book. </strong></span>If you have a CD, first create a transcript of the CD and from the transcript, edit it down to your key points. If you have a book, you also need to edit it down to the key points. If the customer only wants certain particles of information from your product, don&#8217;t make them wade through everything else (remember &#8211; they&#8217;re buying your product to save time!). Also, a CD of just the key points should be created as well.</p>
<p><span style="color: #800000;"><strong>Once you have completed the key points CDs and have your information transcribed in some way, shape or form, create a workbook for the buyer. </strong></span>This way, they have benchmarks to make sure they really understand the information you&#8217;re trying to teach them and they know how much more information they need to consume before they&#8217;re ready to go.</p>
<p><span style="color: #800000;"><strong>While you&#8217;re creating the aforementioned parts of your information product, you must create a compelling title and subtitle to attract customers to your information product at all.</strong></span> If you don&#8217;t have a compelling title, they won&#8217;t be as interested in your product. Along with your compelling title and subtitle, you need to have a complimentary image or logo. The title and image must match and look nice when placed together.</p>
<p><span style="color: #800000;"><strong>This title and image will be used as the face of your company so make sure they are reflective of your product.</strong></span> You will apply the same title and image to all of your products including the CD, transcripts, key points guide, workbook, and anything else you&#8217;re including with your product.</p>
<p><span style="color: #800000;"><strong>Next, write and edit your biography; your information becomes more valid if you have extensive experience.</strong></span> People want to know where this knowledge came from and the different experiences you have had that may impact your outlook. Include your other information products in your biography because if this one is good, they&#8217;ll want to purchase your others as well.</p>
<p><span style="color: #800000;"><strong>Once you are done developing the title, logo, biography, and internal product, you&#8217;ll need to create other graphics to advertise your company. </strong></span>For example, take pictures of all of your products and arrange them together to graphically show customers everything they will be receiving when they purchase your information product. This image will be useful for catalogs, banner advertisements, a web store, a flyer, or an Amazon.com sale page.</p>
<p>When you have created your information product and have all of the images in place, don&#8217;t forget to market it! No one will buy it if they don&#8217;t know it exists &#8211; and this is one of the biggest mistakes I see.</p>
<p><span style="color: #800000;"><strong>About the Author:</strong></span><br />
Andrea Ratajczak is a seasoned marketing consultant and co-founder of PDA Marketing, a full-service marketing and design firm in Baltimore, MD. If you&#8217;re interested in having andrea help design and market your information product, contact her at andrea@pdamarketing.net or by phone (410) 788 &#8211; 2007.</p>
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