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	<title>Everything Small Business Journal &#187; Writing &amp; Publishing</title>
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	<link>http://esbjournal.com</link>
	<description>Business Information, Innovation &#38; Inspiration</description>
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		<title>Revision Fairy Saves Clients From Reputation-Crushing Mistakes</title>
		<link>http://esbjournal.com/2011/01/revision-fairy-saves-clients-from-reputation-crushing-mistakes/</link>
		<comments>http://esbjournal.com/2011/01/revision-fairy-saves-clients-from-reputation-crushing-mistakes/#comments</comments>
		<pubDate>Mon, 10 Jan 2011 18:37:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Writing & Publishing]]></category>
		<category><![CDATA[Writing Tips]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[proofreading services]]></category>
		<category><![CDATA[Revision Fairy]]></category>
		<category><![CDATA[Stefanie Flaxman]]></category>

		<guid isPermaLink="false">http://esbjournal.com/?p=5892</guid>
		<description><![CDATA[Revision Fairy gives your business a competitive edge by making important documents flawless.]]></description>
			<content:encoded><![CDATA[<p><a href="http://bit.ly/revfairy" target="_blank"><img class="alignright size-full wp-image-5893" title="stefanie-flaxman" src="http://esbjournal.com/wp-content/uploads/2011/01/stefanie-flaxman.jpg" alt="" width="163" height="250" /></a><span style="color: #800000;"><strong>Can you afford to have reputation-crushing mistakes in your writing? </strong></span></p>
<p>You count on your written words to work for you &#8212; they are a representation of your knowledge and expertise. You rely on them to convince prospects in your sales letters, and to close deals in your client proposals.</p>
<p>Ask the average marketer about their grasp of grammar, and you&#8217;re likely to see a response that looks like a cross between shock and bewilderment. Luckily, the grammar-challenged masses can call upon a little bit of magic in their time of need&#8230;she&#8217;s business proofreader Stefanie Flaxman &#8212; but her clients like to call her the Revision Fairy.</p>
<p>Revision Fairy® Small Business Proofreading Services combines the utility of an online proofreading service with the luxury of having your own personal proofreader. Flaxman has been copy editing, proofreading, and writing for 13 years. She corrects business, marketing, and educational documents in 24 hours.</p>
<p>Flaxman is also the author of “<a href="http://bit.ly/revfairy" target="_blank">Revision Fairy Tales: 21 Writing Mistakes You’ll Never Make Again</a>” and “<em>Business Proofreading Tips Other Proofreaders Don’t Want You to Know: 8 Essays About Crafting Flawless Documents</em>.” The Revision Fairy Tales book is a starting place, and offers an examination of just 21 word pairs that are commonly misused. The book offers practical explanations and proper usage that you&#8217;ll remember effortlessly.</p>
<p>You can <a href="http://bit.ly/revfairy" target="_blank">download the first 3 chapters</a> of this reputation-saver <a href="http://bit.ly/revfairy" target="_blank">here</a>.</p>
<p>For those who may be in need of their own personal proofreader, Stefanie has a fantastic offer for the month of January. Become a charter member of her Premium Membership program, and you&#8217;ll receive a full 50% discount off of all of your proofreading services, a 12-hour turnaround (when you select 24-hour turnaround), and a free copy of <a href="http://bit.ly/revfairy" target="_blank"><em>Revision Fairy Tales</em></a>.</p>
<p>For more information, visit <a href="http://www.revisionfairy.com" target="_blank">Stefanie&#8217;s website</a>, and let her create a bit of magic for you.</p>
]]></content:encoded>
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		<item>
		<title>eBookIt Helps Authors Convert and Submit Their Books</title>
		<link>http://esbjournal.com/2010/12/ebookit-helps-authors-convert-and-submit-their-books/</link>
		<comments>http://esbjournal.com/2010/12/ebookit-helps-authors-convert-and-submit-their-books/#comments</comments>
		<pubDate>Thu, 16 Dec 2010 16:45:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Book Marketing & Promotion]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Get Published]]></category>
		<category><![CDATA[Self Publishing]]></category>
		<category><![CDATA[book conversion help]]></category>
		<category><![CDATA[book marketing]]></category>
		<category><![CDATA[ebook conversion]]></category>
		<category><![CDATA[eBookIt]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[help for authors]]></category>

		<guid isPermaLink="false">http://esbjournal.com/?p=5721</guid>
		<description><![CDATA[A new company, eBookIt.com, helps authors and publishers convert and distribute eBooks through established relationships with the industry's leading eBook retailers. ]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-5726" style="border: 1px solid black; margin: 10px 15px;" title="ebookit-logo" src="http://esbjournal.com/wp-content/uploads/2010/12/ebookit-logo.jpg" alt="" width="373" height="130" />A new company, eBookIt.com, helps authors and publishers convert and distribute eBooks through established relationships with the industry&#8217;s leading eBook retailers.</p>
<p>Gone are the days when a handful of publishing giants dominated the book industry &#8212; say hello to an industry where any author can inexpensively make his or her book available to the world, through a new generation of giants &#8212; online retailers of eBooks. But even this new world of eBooks has it’s own set of challenges that keeps the majority of authors and small to medium-sized publishers away from the booming eBook market &#8212; until now.</p>
<p>eBookit.com was created by entrepreneur, programmer, and author, Bo Bennett, who realized a major need for this kind of full-service business after struggling with converting his own print book to eBook format in the summer of 2010.</p>
<p>“I started out with a leading service that offers free conversion and publication, promising it’s both ‘quick’ and ‘easy’. Before I could upload the book, I had to format it to the company’s exact specifications, following a very lengthy style guide. It took me several days to finish the formatting. I attempted to upload the text of the book several times, only to find the conversion failed the validation tests each and every time, as I had missed some obscure formatting point,” says Bennett.</p>
<p>“I tried multiple online tools and services that promised acceptable conversions, but none of them produced a converted file that looked presentable. I was continually plagued with errors, inconsistencies, and funky formatting. If a tech savvy author like me had this much trouble, what hope is there for the typical author who may or may not have a technical background?”</p>
<div class="simplePullQuote">For $149, eBookIt.com converts books to all required eBook formats, and  submits the converted eBook to all the major retailers of eBooks  including Apple’s iBookstore, Amazon.com, Sony ReaderStore, Barnes &amp;  Noble, Kobo, Borders, the new Google ebookstore and Ingram Digital,  which makes the book available to over 32,000 smaller online retailers  to sell.</div>
<p>Bennett’s eBook conversion nightmare is not an isolated one. The top retail eBookstores are filled with poorly converted books. Many authors will use automated tools that attempt to convert their source book file into the required eBook file format, not realizing how sloppy the converted file looks and how much of the text or images in the book failed to make it in the converted file. This results in returned eBooks, and worse, negative customer book reviews on the retail sites. “As an eBook lover myself, I may be ‘sold” on the content of a book, but if customer reviews report the eBook is not reader-friendly, I’m not going to waste my money,” says Bennett.</p>
<p>“I created eBookIt.com out of my conviction that an author should have an inexpensive, simple, and truly fool-proof way to get their book converted to eBook format, and submitted to the major online retailers fast, so they can start capitalizing on the exploding eBook market,” says Bennett.</p>
<p>For $149, eBookIt.com converts books to all required eBook formats, and submits the converted eBook to all the major retailers of eBooks including Apple’s iBookstore, Amazon.com, Sony ReaderStore, Barnes &amp; Noble, Kobo, Borders, the new Google ebookstore and Ingram Digital, which makes the book available to over 32,000 smaller online retailers to sell.</p>
<p>“eBookIt.com combines hands-on review and formatting of the author’s title and the best of automated conversion tools to ensure an overall conversion of the highest quality. We provide peace of mind to our authors and publishers by checking each title on multiple e-reader devices to ensure the eBook looks beautiful,” concludes Bennett.</p>
<p>For more information on eBookIt or to get started, visit <a href="http://ebookit.com" target="_blank">http://ebookit.com</a>.</p>
]]></content:encoded>
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		<title>Nancy Juetten Offers the Cure for the Boring Bio</title>
		<link>http://esbjournal.com/2010/10/nancy-juetten-offers-the-cure-for-the-boring-bio/</link>
		<comments>http://esbjournal.com/2010/10/nancy-juetten-offers-the-cure-for-the-boring-bio/#comments</comments>
		<pubDate>Mon, 25 Oct 2010 16:45:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Writing Tips]]></category>
		<category><![CDATA[boring bio]]></category>
		<category><![CDATA[improve your writing]]></category>
		<category><![CDATA[Nancy Juetten]]></category>
		<category><![CDATA[PR writing tips]]></category>

		<guid isPermaLink="false">http://esbjournal.com/?p=5085</guid>
		<description><![CDATA[Is your bio helping you to be seen, heard, celebrated and compensated? ]]></description>
			<content:encoded><![CDATA[<p><span style="color: #800000;"><strong><a href="http://bit.ly/byeboringbio" target="_blank"><img class="alignright size-medium wp-image-5086" title="boring-bio-thumb" src="http://esbjournal.com/wp-content/uploads/2010/10/boring-bio-thumb-250x300.png" alt="" width="250" height="300" /></a>Is your bio helping you to be seen, heard, celebrated and compensated? </strong></span><br />
<em><br />
If not, you need Nancy Juetten.</em></p>
<p>Nancy is the author of <a href="http://bit.ly/byeboringbio" target="_blank">Bye-Bye Boring Bio: Attract Clients, Speaking Gigs and Media Interviews Now</a>. The book, now in its second edition, points out the most common &#8220;bio blunders&#8221;, and shows readers how to give their own bio an honest assessment. Nancy has spoken to thousands of business owners through radio interviews, teleseminars, and workshops about how to upgrade their bios to attract clients, speaking gigs, and media interviews.</p>
<p>This <a href="http://bit.ly/byeboringbio" target="_blank">144-page PDF</a> is literally jam-packed with worksheets, examples and testimonials from Nancy&#8217;s satisfied clients. It offers a step-by-step, practical process for taking your ho-hum bio and injecting it with some flash and panache.</p>
<p>Satisfied customers report reaching more clients and inviting new engagements as a result of the bios they write with <a href="http://bit.ly/byeboringbio" target="_blank">Bye-Bye Boring Bio</a> as their guide. The newly released 2nd edition seeks to serve as the solopreneur’s ultimate action guide to get seen, heard, celebrated and compensated for expert status.</p>
<div class="simplePullQuote">“Don’t let a snoozer-loser bio make you sound fuddy-duddy instead of fabulous, especially when a winning approach is just a few sassy sound bites away,” Nancy advises.</div>
<h3><span style="color: #800000;"><strong>Nancy&#8217;s building blocks for the perfect bio include:</strong></span></h3>
<p><span style="color: #800000;"><strong>Stunning Results</strong></span> &#8211; tell potential clients what you can do for them<br />
<span style="color: #800000;"><strong>Sassy Soundbyte</strong></span> &#8211; what makes you likeable and someone to care about<br />
<span style="color: #800000;"><strong>Succint Story</strong></span> &#8211; an encapsulation of what you do and your history<br />
<span style="color: #800000;"><strong>Social Information</strong></span> &#8211; something to make the reader like you and want to learn more<br />
<strong><br />
</strong></p>
<h3><span style="color: #800000;"><strong>What You&#8217;ll Learn in this Guide:</strong></span></h3>
<ul>
<li>The ABC’s of common bio blunders</li>
<li>The four S’s every bio should include</li>
<li>Why one-size-fits-all bios rarely fit all situations</li>
<li>Why every radio host wants from from you</li>
<li>What every event emcee wants from you that serves your interests just as much as his</li>
<li>The biggest time savers you gain by getting your bio in great shape now</li>
<li>How to set yourself apart from every other expert and why you must begin right now</li>
</ul>
<h3><span style="color: #800000;"><strong>Discover How to Create:</strong></span></h3>
<ul>
<li>Social Media Profiles</li>
<li>Speaker One Sheets</li>
<li>Radio Introductions</li>
<li>Media Profiles</li>
<li>Resource boxes for article submissions</li>
<li><span style="color: #800000;"><strong>PLUS</strong></span> &#8211; Contains 10 Bye-Bye Boring Bio Action Worksheets</li>
</ul>
<p>Isn&#8217;t it finally time to kick your boring bio to the curb to attract clients, speaking gigs, and media interviews? For more information, or to pick up a copy of Nancy&#8217;s book, <a href="http://bit.ly/byeboringbio" target="_blank">visit her website</a>.</p>
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		<title>New Writing Contest Could Make You a Winner</title>
		<link>http://esbjournal.com/2010/06/new-writing-contest-could-make-you-a-winner/</link>
		<comments>http://esbjournal.com/2010/06/new-writing-contest-could-make-you-a-winner/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 14:56:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Get Published]]></category>
		<category><![CDATA[Writing for Cash]]></category>
		<category><![CDATA[Writing Tips]]></category>
		<category><![CDATA[writing contest]]></category>

		<guid isPermaLink="false">http://esbjournal.com/?p=4082</guid>
		<description><![CDATA[If you've ever thought about becoming an author or professional illustrator, a new contest could be good news for you.]]></description>
			<content:encoded><![CDATA[<p><span style="color: #800000;"><strong><img class="alignright size-medium wp-image-4083" style="border: 1px solid black; margin: 15px;" title="200022011-001" src="http://esbjournal.com/wp-content/uploads/2010/06/PDP0562301-300x253.jpg" alt="" width="300" height="253" />If you&#8217;ve ever thought about becoming an author or professional illustrator, a new contest could be good news for you.</strong></span></p>
<p>More than 600 novels have been published by the winners and over $30,000 in prizes awarded annually through the Writers of the Future contest. The most successful contest for aspiring writers to have a chance for their creative efforts to be seen and acknowledged, it has the highest success rate in launching careers of any writing competition.</p>
<p>The contest was started by L. Ron Hubbard, himself one of the most successful writers of the Golden Age, and other famous science fiction authors have praised it.</p>
<p><span style="color: #800000;"><strong>What Authors Say</strong></span><br />
For example, Neil Gaiman, author of dozens of books, including &#8220;Coraline,&#8221; said, &#8220;Writers of the Future has a record of nurturing and discovering writers who have gone on to make their mark in the science fiction field. Long may it continue.&#8221; While Orson Scott Card, who pens the &#8220;Enders&#8221; series, among many others, said of the contest, &#8220;It&#8217;s what keeps sci-fi alive.&#8221;</p>
<p><div class="simplePullQuote">&#8220;I chose science fiction because there is great versatility in this  genre. A writer must pick his medium as carefully as a painter must pick  his brush and colors.&#8221;</div><br />
<span style="color: #800000;"><strong><br />
What Winners Get</strong></span><br />
Winners receive trophies and cash prizes. They also get to attend a weeklong workshop taught by contest judges-including New York Times best-selling authors Kevin J. Anderson (&#8220;Dune&#8221; series) and Sean Williams (&#8220;The Resurrected Man&#8221;) and internationally acclaimed artist Stephen Hickman, each one an experienced professional in the field-providing sound advice based on hard-won experience.</p>
<p><span style="color: #800000;"><strong>About Writing</strong></span><br />
As for how to write the story, here&#8217;s some advice that Hubbard himself gave an interviewer at the time of the first contest:</p>
<p>&#8220;There are some activities that are simply so much fun that one can&#8217;t give them up. Writing is that for me. I love every opportunity to write.</p>
<p>&#8220;Many young writers are told to write in order to learn how to write. That is good advice. I used to find any excuse to write because I loved to do it. If I didn&#8217;t have a typewriter, I wrote in longhand.</p>
<p>&#8220;I chose science fiction because there is great versatility in this genre. A writer must pick his medium as carefully as a painter must pick his brush and colors.&#8221;</p>
<p>According to Joni Labaqui, contest director, there are no entry fees. All the judges see is a number assigned to a submission.</p>
<p><span style="color: #800000;"><strong>Where To Learn More</strong></span><br />
To enjoy fine sci-fi and to get an idea of the type of work that wins, you can read previous collections, available online and at bookstores. For more information, go to <a href="http://www.writersofthefuture.com" target="_blank">http://www.writersofthefuture.com</a>.</p>
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		<title>The Author Next Door</title>
		<link>http://esbjournal.com/2010/06/the-author-next-door/</link>
		<comments>http://esbjournal.com/2010/06/the-author-next-door/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 14:45:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Get Published]]></category>
		<category><![CDATA[Self Publishing]]></category>
		<category><![CDATA[Writing & Publishing]]></category>
		<category><![CDATA[author's tips]]></category>
		<category><![CDATA[indie book publishing]]></category>

		<guid isPermaLink="false">http://esbjournal.com/?p=4034</guid>
		<description><![CDATA[The entire landscape of the publishing industry has changed, and now thousands of authors whose books might otherwise never have seen the light of day are getting published. ]]></description>
			<content:encoded><![CDATA[<p><span style="color: #800000;"><strong><img class="alignright size-medium wp-image-4035" style="border: 1px solid black; margin: 15px;" title="selfpublish" src="http://esbjournal.com/wp-content/uploads/2010/06/selfpublish-300x269.jpg" alt="" width="300" height="269" />In recent years, the entire landscape of the publishing industry has changed, and now thousands of authors whose books might otherwise never have seen the light of day are getting published.</strong></span> Following in the footsteps of film and music, publishing is undergoing an &#8220;indie&#8221; revolution whereby authors invest in their own work to bring their books to the marketplace.</p>
<p>&#8220;The indie publishing revolution is all about providing opportunity and expanding the options for both writers and readers,&#8221; says Kevin Weiss, CEO of Author Solutions, whose imprints include AuthorHouse, iUniverse, Xlibris and Trafford. &#8220;You no longer need to wait years for the chance of being published; becoming an author is no longer a privilege, and the literary world is now accessible to everyone.&#8221;</p>
<div class="simplePullQuote">&#8220;The indie publishing revolution is all about providing opportunity and  expanding the options for both writers and readers,&#8221; says Kevin Weiss,  CEO of Author Solutions.</div>
<p>Indie book publishing has also expanded the reasons people write and publish a book. Books are now being used in genuinely new ways &#8212; from raising awareness of important social causes to adding to a businessperson&#8217;s marketing arsenal and providing significant leverage to attract the attention of a major publisher &#8212; books are now multi-faceted &#8220;tools.&#8221;</p>
<p>Reg Green is an example of the wonderful power of a book to raise awareness of a pressing social issue. After his son Nicholas was tragically murdered, and he and his wife chose to donate his organs, Reg became a leading advocate for organ transplantation. He turned to the pen, too, publishing &#8220;The Gift that Heals&#8221; through AuthorHouse, which chronicles inspirational stories about organ donation.</p>
<p>Another example, Lisa Genova, was told that nobody would want to read her book &#8220;Still Alice,&#8221; a novel about a 50-year-old Harvard professor&#8217;s struggle with Alzheimer&#8217;s disease.</p>
<p>After repeated rejections from traditional publishing houses, Genova chose to self-publish through iUniverse. A literary agent told her she would be basically committing literary suicide if she self-published, and that no publisher would touch her book once she published it independently.</p>
<p><span style="color: #800000;"><strong>To put it mildly, the agent was wrong.</strong></span></p>
<p>After a few months and positive reviews, &#8220;<em>Still Alice</em>&#8221; was picked up by Simon &amp; Schuster and became a New York Times bestseller.</p>
<p>&#8220;If you believe in your book, I think you should give it a chance,&#8221; Genova said. &#8220;Still Alice was a book that people already identified with, and a major publisher saw the book&#8217;s potential in a very real way.&#8221;</p>
<p>To learn more about indie book publishing visit, <a href="http://www.Authorsolutions.com" target="_blank">http://www.Authorsolutions.com</a>.</p>
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		<title>Become a Thought Leader – 7 Tips to Becoming “THE” Expert Fast with Article Marketing</title>
		<link>http://esbjournal.com/2010/04/become-a-thought-leader-7-tips-to-becoming-the-expert-fast-with-article-marketing/</link>
		<comments>http://esbjournal.com/2010/04/become-a-thought-leader-7-tips-to-becoming-the-expert-fast-with-article-marketing/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 15:45:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Writing Tips]]></category>
		<category><![CDATA[article marketing]]></category>
		<category><![CDATA[expert status]]></category>
		<category><![CDATA[how to market yourself with articles]]></category>
		<category><![CDATA[thought leader]]></category>

		<guid isPermaLink="false">http://esbjournal.com/?p=3780</guid>
		<description><![CDATA[Thought leadership will propel your business in ways that you could never imagine.]]></description>
			<content:encoded><![CDATA[<p><span style="color: #800000;"><strong><img class="alignright size-medium wp-image-3781" style="border: 1px solid black; margin: 15px;" title="article-writing" src="http://esbjournal.com/wp-content/uploads/2010/04/article-writing-300x199.jpg" alt="" width="300" height="199" />Do you want to be known as a &#8220;thought leader&#8221; in your industry?  Of course you do! </strong></span></p>
<p>A thought leader is essentially a trusted resource. And, in an information economy, a trusted resource is extremely valuable. It doesn&#8217;t matter what industry you&#8217;re in &#8211; whether you have a Fortune 1000 company or a bakery in a small town &#8211; thought leadership will propel your business in ways that you could never imagine. For example, here are three benefits of becoming a &#8220;thought leader&#8221;…</p>
<p><span style="color: #800000;"><strong>Why You Want to Become a Thought Leader</strong></span><br />
<span style="color: #800000;"><strong>Prospects will prefer you</strong></span>. The more expensive the products and services, the more prospects will want to seek out recognized leaders. They want to know that the provider is well established and can demonstrate expertise. They want someone who can provide reliable answers and someone who will continue to solve problems and provide cutting-edge information long after the purchase.<br />
<span style="color: #800000;"><strong><br />
You will be recognized as a central source of information</strong></span>. When customers, prospects and the media need to know something that involves an industry, they&#8217;ll think first of the company or expert they perceive to be the thought leader.  People invite thought leaders to speak at high-profile functions, present at trade shows, get interviewed and write articles, opinion pieces and books.</p>
<p><span style="color: #800000;"><strong>Dominate the search engines</strong></span>: Incoming links are one of the key ways to increase search engine optimization. Thought leaders who take advantage of online opportunities such as article marketing will develop a following, increase their company&#8217;s online visibility and at the same time improve their SEO.</p>
<p>If you write and submit articles the right way &#8211; you can become a thought leader fast.<br />
<span style="color: #800000;"><strong><br />
So, how can you become a thought leader fast?</strong></span></p>
<p><span style="color: #800000;"><strong>Write articles on a consistent basis</strong></span>. To be a thought leader &#8211; you need to consistently articulate and convey insightful information that listeners and readers value. This means, you should be writing articles &#8211; if not on a daily basis &#8211; then a weekly basis. These articles should be used for article submission. They should be on your blog. They should put into an auto-responder series. And, they should be turned into products.</p>
<p><span style="color: #800000;"><strong>Give away your best tips and advice</strong></span>. Truly insightful information is a rare commodity. So, if you reveal some of your best secrets that no one else is sharing, you will automatically become a &#8220;thought leader.&#8221; Plus, if the information you&#8217;re sharing is hot, prospects will think, &#8220;Wow! If he&#8217;s giving away this information for free &#8211; I wonder what I will learn if I get his products or consulting services!&#8221; They&#8217;ll be drooling to get onto your list, learn more about you and your offerings &#8211; and most importantly &#8211; buy from you. So, if you want to be a thought leader is then you have to be eager to give information away.</p>
<p><span style="color: #800000;"><strong>Be motivated by generosity, not self-interest</strong></span>. People are more likely to follow altruists &#8211; and they instinctively know the difference. Don&#8217;t ruin your article marketing efforts by writing an amazing article &#8211; and then try to sell them in the bio box. Earn your prospect&#8217;s respect first by telling them how you can help them &#8211; and then invite them to get a free special report or other call-to-action that reinforces the fact that you are a thought leader. Then focus on selling them.</p>
<p><span style="color: #800000;"><strong>Be different</strong></span>. If you are writing the same thing as everyone else, just using different words &#8211; how does this make you the expert? It doesn&#8217;t!  Build a foundation of expertise. Quantify you experience. Record what you currently know about your industry that others in your industry may not know. Imagine that you&#8217;re a mentor writing a long letter to a protégé. Focus on uncommon expertise and wisdom.</p>
<p><span style="color: #800000;"><strong>Use proven article templates that will help you write articles and content that prove you are a &#8220;thought leader.&#8221;</strong></span> For example, a case study article template will help you write an article that shows prospect that you are the expert &#8211; and that have you gotten desired results. An example is my article, &#8220;How to Promote Your Book to the Top of the New York Times Best Sellers List&#8221;. <span style="color: #800000;"><strong></strong></span></p>
<p><strong>Submit your articles to the top websites, ezines and blogs</strong> . Most people focus their article marketing efforts on sites like EzineArticles.com. Submitting your articles to article directories like EzineArticles.com is good for building links and improving your search engine optimization. But it sucks at helping you become a &#8220;thought leader!&#8221; Anyone can get published on article directories (including kids) as long as you follow their editorial guidelines. This doesn&#8217;t make you stand out at the expert, does it? Get your articles published on top, credible websites. For example, my articles can be found on sites like About.com, SiteProNews.com, MarketingProfs.com and hundreds more.</p>
<p><span style="color: #800000;"><strong>Turn your articles into videos and submit them to the top video sites like YouTube and Viddler</strong></span>.  As a thought leader, you want to get your message out to as many people as possible in as many formats as possible.</p>
<p><span style="color: #800000;"><strong>About the Author:</strong></span><br />
Article Marketing Expert Eric Gruber uses the power of articles to create online opportunities for Internet marketers, small business owners and entrepreneurs who want to experience the benefits of becoming a thought leader in their prospects&#8217; eyes. Now, you can get 3 of his favorite his instant article writing templates that will help you write thought leader type articles in 30 minutes or less. Get it now: <a href="http://www.TryMyFreeArticleTemplates.com" target="_blank">http://www.TryMyFreeArticleTemplates.com</a>.</p>
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		<title>Why Getting Published Will Help Your Business</title>
		<link>http://esbjournal.com/2010/03/why-getting-published-will-help-your-business/</link>
		<comments>http://esbjournal.com/2010/03/why-getting-published-will-help-your-business/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 12:50:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Get Published]]></category>
		<category><![CDATA[Writing & Publishing]]></category>
		<category><![CDATA[build your business with a book]]></category>
		<category><![CDATA[gain exposure as an author]]></category>

		<guid isPermaLink="false">http://esbjournal.com/?p=3534</guid>
		<description><![CDATA[One immensely valuable marketing strategy can be summed up in two words: get published!
]]></description>
			<content:encoded><![CDATA[<p><span style="color: #800000;"><strong><img class="alignright size-medium wp-image-3535" style="border: 1px solid black; margin: 15px;" title="copywriting-630" src="http://esbjournal.com/wp-content/uploads/2010/03/copywriting-630-300x119.jpg" alt="" width="300" height="119" />You know what hard work is.</strong></span> You&#8217;ve put in the long hours, worked late into the night, done more working than eating during the lunch hour-all to ensure the success of your business.</p>
<p>You may be thinking about what else you can do to get the news of your products or services more broadly known within your target market. Or, you might be brainstorming future steps to expand your business and make it even more successful.</p>
<p>In either case, one immensely valuable marketing strategy can be summed up in two words: get published!</p>
<p>Now, you may be tempted to dismiss this out of hand…after all, you have a profession, and very likely it isn&#8217;t &#8220;writer.&#8221; But there are many ways to be published and each, separately or in combination, can be incalculably valuable in terms of its contribution to your marketing efforts.<br />
<span style="color: #800000;"><strong><br />
We&#8217;re talking about:</strong></span></p>
<ul>
<li>Articles written about you, or by you, which are published in newspapers and/or magazines. They provide great credibility to your position as an expert in your field.</li>
</ul>
<ul>
<li>Op Ed (opinion-editorial) pieces you&#8217;ve written that get published. It&#8217;s a great way to take a stance on an issue important to your business and get published, and it positions you as a thought leader.</li>
</ul>
<ul>
<li>A book with you as the author-my favorite!</li>
</ul>
<p>Getting published opens the door to the media and provides a powerful platform that is magnified a million-fold when you subsequently get invited to appear as a radio or TV guest, or are quoted in the press.</p>
<p>Furthermore, when the press publishes an article about you, it is really a public relations coup! A paid advertisement is always seen for what it is-an attempt to persuade more people to buy your product or service. Don&#8217;t get me wrong…there is definitely a place for advertising. But the power of PR is that when the press writes about you, they are giving a tacit endorsement of you and your business. It lends credibility which is absolutely priceless!</p>
<p>And, let&#8217;s face it-being published sets you apart from other CEOs and distinguishes you as a leader in your industry. Not only does it boost your status above that of your peers in the eyes of the public, it also makes them aware of what your company is about, who its leader is and helps them to form a positive opinion about your company and its product.</p>
<p>If you decide to be the author of a book or article but don&#8217;t have the time or expertise to write, there are droves of professional writers who freelance as ghostwriters (and are easily found on the Internet). For many a busy executive this is the best and only way to go. There is no shame in employing a ghostwriter-their job is to translate your own thoughts into an enjoyable and clearly-understood form. It&#8217;s no different than hiring any other professional who helps you run your business more smoothly.</p>
<p>The bottom line is that getting yourself in print can have a very positive impact on the success of your business. You can invest as much or as little of your own personal time to bring it about-it&#8217;s entirely up to you. But you will reap great benefits whichever path you take.</p>
<p><span style="color: #800000;"><strong>About the Author:</strong></span><br />
Marsha Friedman is a 20-year veteran of the public relations industry.  She is the CEO of EMSI Public Relations <a href="http://www.emsincorporated.com/" target="_blank">http://www.emsincorporated.com</a>,  a national firm that provides PR strategy and publicity services to  corporations, entertainers, authors and professional firms. She also  hosts a national weekly radio talk show, The Family Round Table, and is  author of the book, <em>Celebritize Yourself</em>.</p>
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		<title>Writers Anxiously Await February 1st Launch of Outline 4D</title>
		<link>http://esbjournal.com/2010/01/writers-anxiously-await-february-1st-launch-of-outline-4d/</link>
		<comments>http://esbjournal.com/2010/01/writers-anxiously-await-february-1st-launch-of-outline-4d/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 20:12:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Software]]></category>
		<category><![CDATA[Writing Tips]]></category>
		<category><![CDATA[Outline 4D]]></category>
		<category><![CDATA[Write Brothers software]]></category>
		<category><![CDATA[writing resources]]></category>
		<category><![CDATA[writing software]]></category>

		<guid isPermaLink="false">http://esbjournal.com/?p=3219</guid>
		<description><![CDATA[Outline 4D launches on February 1, 2010 exclusively on Amazon.com for the month of February.]]></description>
			<content:encoded><![CDATA[<h3><span style="color: #800000;"><strong><img class="alignright size-full wp-image-3221" style="margin-top: 5px; margin-bottom: 5px;" title="outline4d" src="http://esbjournal.com/wp-content/uploads/2010/01/outline4d.jpg" alt="" width="200" height="220" />Write Brothers, Inc. announces the launch of Outline 4D, a powerful outlining program with timeline views and element tracking. Outline 4D launches on February 1, 2010 exclusively on Amazon.com for the month of February.</strong></span></h3>
<p>Write Brothers, Inc. announces the launch of <a href="http://www.amazon.com/gp/product/B00316OYGQ?ie=UTF8&amp;tag=hoosierbasket-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B00316OYGQ">Outline 4D</a><img style="border: none !important; margin: 0px !important;" src="http://www.assoc-amazon.com/e/ir?t=hoosierbasket-20&amp;l=as2&amp;o=1&amp;a=B00316OYGQ" border="0" alt="" width="1" height="1" />, a powerful outlining program with timeline views and element tracking. Originally branded under the name Storyview, Outline 4D includes additional support materials such as a new training site, www.LearnOutline4D.com and importing capabilities. As one happy user says, “<a href="http://www.amazon.com/gp/product/B00316OYGQ?ie=UTF8&amp;tag=hoosierbasket-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B00316OYGQ">Outline 4D</a><img style="border: none !important; margin: 0px !important;" src="http://www.assoc-amazon.com/e/ir?t=hoosierbasket-20&amp;l=as2&amp;o=1&amp;a=B00316OYGQ" border="0" alt="" width="1" height="1" /> is an outliner on steroids.”</p>
<blockquote><p>“We realized our software’s usefulness extended beyond the writing community and wanted the name to reflect that. Outline 4D is a powerful tool and useful to anyone who needs to plan or outline,” says Chris Huntley, Vice-President of Write Brothers, Inc.</p></blockquote>
<p><a href="http://www.amazon.com/gp/product/B00316OYGQ?ie=UTF8&amp;tag=hoosierbasket-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B00316OYGQ">Outline 4D</a><img style="border: none !important; margin: 0px !important;" src="http://www.assoc-amazon.com/e/ir?t=hoosierbasket-20&amp;l=as2&amp;o=1&amp;a=B00316OYGQ" border="0" alt="" width="1" height="1" /> is for everyone using outlines to organize projects. The unique features of the software make it flexible and customizable to fit the specific needs of your project. Its patented method of displaying and editing an outline along a timeline makes Outline 4D the perfect tool for project planning and outlining visually. And the unique tracking feature lets users track any aspect of a project, providing quick visual references and benchmarks.</p>
<p><a href="http://www.amazon.com/gp/product/B00316OYGQ?ie=UTF8&amp;tag=hoosierbasket-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B00316OYGQ">Outline 4D</a><img style="border: none !important; margin: 0px !important;" src="http://www.assoc-amazon.com/e/ir?t=hoosierbasket-20&amp;l=as2&amp;o=1&amp;a=B00316OYGQ" border="0" alt="" width="1" height="1" /> launches on February 1, 2010 exclusively on Amazon.com for the month of February, and is compatible with all version of Windows 7, Vista, and XP.</p>
<p><span style="color: #800000;"><strong>ABOUT WRITE BROTHERS:</strong></span><br />
In 1982, Write Brothers Inc. (formerly called Screenplay Systems) invented the first screenplay text processing system, Scriptor. For 27 years the company has been the world leader in developing software for screenwriting, film and television production, and creative story development.</p>
<p>Write Brothers is the only company to win an Academy Technical Achievement Award for the development of screenwriting software. Write Brothers’ software is sold worldwide, and has been used by the industry’s most demanding professionals for the development of film and television shows.</p>
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		<title>New Service Helps Authors Publish a Book</title>
		<link>http://esbjournal.com/2010/01/new-service-helps-authors-publish-a-book/</link>
		<comments>http://esbjournal.com/2010/01/new-service-helps-authors-publish-a-book/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 16:45:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Get Published]]></category>
		<category><![CDATA[help getting published]]></category>
		<category><![CDATA[self-publishing resources]]></category>
		<category><![CDATA[write a book]]></category>

		<guid isPermaLink="false">http://esbjournal.com/?p=2974</guid>
		<description><![CDATA[Author Solutions wants writers to make "publish a book" their top 2010 New Year's resolution.]]></description>
			<content:encoded><![CDATA[<h3><span style="color: #800000;"><strong><img class="alignright size-full wp-image-2977" title="author-solutions" src="http://esbjournal.com/wp-content/uploads/2010/01/author-solutions.jpg" alt="author-solutions" width="250" height="65" />Author Solutions wants writers to make &#8220;publish a book&#8221; their top 2010 New Year&#8217;s resolution. </strong></span></h3>
<p>To help authors achieve this milestone, the ASI family of publishers &#8212; AuthorHouse, iUniverse, Trafford Publishing and Xlibris &#8211;are offering free expedited service with the purchase of a publishing package through Jan. 31, 2010.</p>
<blockquote><p>&#8220;In most cases, expedited service will allow authors to see their books available for purchase one to two months after submitting their final manuscript,&#8221; said Keith Ogorek, Vice President of Marketing. &#8220;With free expedited service, authors can save up to $500, depending on the brand, and their books get to readers faster than ever before.&#8221;</p></blockquote>
<p>In 2009, ASI publishers helped more than 20,000 authors bring 24,000 new titles to market. Overall, more than 85,000 authors of all genres including fiction, biography, self-help, business, children&#8217;s books, and poetry, have trusted ASI&#8217;s industry-leading publishers with helping them realize their dream of becoming published authors.</p>
<p>For more information on how Author Solutions is making indie book publishing accessible to authors of all genres worldwide, please visit <a href="http://www.authorsolutions.com" target="_blank">http://www.authorsolutions.com</a>.</p>
<p>If you&#8217;ve got a manuscript, there&#8217;s never been a better time to get published. This video from Author Solutions will tell you how to get started on your publishing journey.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/1ndW3dhk3DQ&amp;hl=en_US&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/1ndW3dhk3DQ&amp;hl=en_US&amp;fs=1&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<title>Make Money Writing: Copywriter Offers Top Ten Writing Tips for 2010</title>
		<link>http://esbjournal.com/2009/12/make-money-writing-copywriter-offers-top-ten-writing-tips-for-2010/</link>
		<comments>http://esbjournal.com/2009/12/make-money-writing-copywriter-offers-top-ten-writing-tips-for-2010/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 15:30:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Writing for Cash]]></category>
		<category><![CDATA[free ebook]]></category>
		<category><![CDATA[make money writing]]></category>

		<guid isPermaLink="false">http://esbjournal.com/?p=2681</guid>
		<description><![CDATA[Copywriter and writing teacher Angela Booth has just created her top ten tips to help writers to make money in 2010.]]></description>
			<content:encoded><![CDATA[<h3><span style="color: #800000;"><strong><img class="alignright size-medium wp-image-2685" style="border: 1px solid black; margin: 5px 15px;" title="cash1-thumb" src="http://esbjournal.com/wp-content/uploads/2009/12/cash1-thumb-242x300.jpg" alt="cash1-thumb" width="242" height="300" />The Web is built on words. For savvy writers, that means opportunities. Leading copywriter and writing teacher Angela Booth has just created her top ten tips to help writers to make money in 2010.</strong></span></h3>
<p>Angela writes several popular blogs, and offers a free weekly writing tips ezine for professional writers. She believes that there&#8217;s never been a better time to develop a high-powered freelance writing career.</p>
<blockquote><p>&#8220;Oddly enough, the economic downturn has been good for writers. As businesses strive to cut costs, they move their marketing online, and they also ramp up their ecommerce efforts. This means there are many more opportunities for writers, particularly in writing Web content, and in blogging,&#8221; explains Booth.</p></blockquote>
<p><span style="color: #800000;"><strong><br />
The best writing jobs with great rates are never advertised.</strong></span> Unfortunately, she says, many writers both new and established, find the Web intimidating. She receives questions every day from writers asking her how to find writing jobs online which pay well, and how to make money online.</p>
<p>She says she created her <em>Top Ten Writing Tips for 2010</em> to help writers to plan now for their best-ever year. She encourages writers to be both productive, and professional, because they&#8217;ll be amply rewarded.</p>
<p>In 2010, she encourages writers to set production goals, as well as marketing goals, and to ensure that they have a Terms of Service Agreement which they send to prospective clients. She reports that few writers understand that it&#8217;s necessary to set their own terms of service, as well as their rates, and that clients appreciate transparency.</p>
<p>She says that writers always want to know what they should be charging, but in a free market, it&#8217;s up to writers to set their own rates.</p>
<p>&#8220;There are no standard rates,&#8221; she reports. &#8220;New writers often get upset at what they perceive as low rates, but they&#8217;re not experienced enough to realize that the best writing jobs with great rates are never advertised. They go to known writers who have contacts, and who market. Becoming a known writer isn&#8217;t difficult. Writers who make getting known a top priority in 2010 will succeed far beyond their expectations.&#8221;</p>
<p>For further information on Angela Booth&#8217;s Fab Freelance Writing Ezine, and to subscribe, visit <a href="http://www.freelancewritingezine.com/" target="_blank">http://www.freelancewritingezine.com/</a>. A sample issue is available. To download the free ebook, visit <a href="http://www.freelancewritingezine.com/2010tips.html" target="_blank">http://www.freelancewritingezine.com/2010tips.html</a>.</p>
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