Category: Promotional Tools
Two Key Elements of a Great Story that Make the Media Take Notice
A reporter or producer needs to immediately see that there is value in taking a minute to read your press release.
The Social Media Golden Triangle
This powerful combination of websites can take you from just barely surviving to thriving in the current economy.
Why Mainstream Media Matters Even More
It’s not that mainstream media still matters in the age of blogging and social media; it’s that mainstream media matters even more.
The Big 3 – Leveraging Social Media in HR
Used as a business tool, these three (Twitter, LinkedIn and Facebook) can be leveraged in a multitude of ways.
A Little Birdie Told Me – (Video)
How can you make your article marketing activities even more effective? The answer is so simple — it may just surprise you. Christopher Knight and the gang over at EzineArticles.com have added the capability for you to tweet your articles, automatically! Check out this quick video tutorial, and then head over and update your account.
Using Twitter But Not Retweeting? How Gauche!
Not retweeting anything is egotistical and, well… gauche!
How to Add Social Media to Your Press Release Strategy
Gain extra publicity and online exposure by incorporating social media into their corporate press release strategy.
How to Write a Case Study – 7 Steps For Creating a Marketing Case Study
Customer success stories tell the story of your company through your client’s eyes, and as a result they carry a great deal of weight with your prospects.
Making Headlines: Passing the Publicity Litmus Test
Before you send out your press release, always take a moment to do the “publicity litmus test.”
Declaring Yourself an Expert (Video)
Jessica Swanson, “The Shoestring Marketer” and free marketing expert discusses why you need to become an expert in your industry. One of the threads that ties successful individuals together is the fact that they are considered experts in their particular field. They exude leadership qualities that naturally attract a base of loyal followers. Unfortunately, this [...]
I Can’t Afford a Publicity/Public Relations Campaign, Can I?
It’s a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors: “I’d love to hire someone to launch our publicity campaign professionally, but we can’t afford it, so I’m just going to have to do it on my own.” Over the past several months, I have been conducting an [...]
If Customers Can Find You, They Will Come
Many successful entrepreneurs say the trick to successful online marketing is improving ways by which your business can be found online by customers. One of the best ways to do this is through local search advertising, which lets you target potential customers in a desired region using the right keywords and search phrases to pull [...]
2009 Savyy Marketing Strategies: Think Local
Marketing to customers in the neighborhood used to be as easy as putting up a sign. But today’s web-savvy consumers are now searching and shopping for products and services locally on the Internet. Not only do online local search sites offer low-cost, relevant advertising services, one also provides an audit trail to effectively measure the [...]
Article Marketing 101
Internet Marketing offers limitless opportunities for income creation by accessing the power of the World Wide Web. With access to the online masses, you have the potential to reach an unimaginably immense audience with your products, marketing and promotions. But how do you begin to tap into the power of the internet? PPC, or pay-per-click [...]
