Category: Marketing
New Book Reveals Insights for Marketing to Millennials
The Millennial Generation – those born between 1984 and 2002 – is growing up during a confounding time rife with technological advances and unprecedented sharing and collaboration against an omnipresent backdrop of political tension, international conflict and economic uncertainty. At the center sits Millennials, controlling their world via cell phones, laptops, iPods, and iPads. But, [...]
Letting Businesses Know You Hate Junk Mail
You have the ability to easily customize how local businesses contact you – and it’s easier than you may think.
Cool Twitter Time-Savers & Tools
According to a January 2010 study released by The Nielsen Company, global consumers spent more than five and half hours on social networking sites like Facebook and Twitter. It’s a safe bet that this number will only increase; however, it will become increasingly more important to find ways to better manage the time we spend [...]
Nexternal Discount Incentives Encourage Social Commerce
Nexternal’s Facebook Like & Save feature provides an instant discount to customers that “Facebook Like” a product. This can create a viral marketing effect for your online store.
Making a Personal Connection With the Young
One of the most sought after things Millennials are seeking in consumer engagements are knowledge and information about a product and the company behind it.
Being Well “Liked” on Social Media
The more your business is visited on Facebook and other social media, the better off your bottom line is likely to be.
New Survey Reveals Women’s Opinions on Facebook
The survey revealed that while women use Facebook to keep their friends informed about what they are up to (79 percent) and share interesting and/or funny links and videos (64 percent), they have little tolerance for friends who use the site to brag or overshare.
I Feel the Need…the Need for Ease
Maverick and Goose had a longing — a profound need for speed. It gave them a rush, enjoyment, and satisfaction. Our customers have a longing — a profound need for ease.
5 Internet Marketing Mistakes and How to Avoid Them
When pursuing Internet marketing, you want to avoid wasting your time by using the strategies that work and avoiding mistakes.
Momma Knows Best: Social Media & Clean Underwear
Did your mom ever tell you to “always wear clean underwear in case you got in an accident?” That was one of my mom’s famous sayings — it ranked right up there with “stop making that face or it will end up staying that way,” and “you’re the oldest, so you should know better,” and “don’t make me stop this car.”
Grow Sales & Profits with Social Media
As the economy continues to slowly expand, businesses are seeking new media to reach their customers. In addition to traditional print, radio and online advertising, marketing directors are often required to create and implement a social media strategy. According to Forrester Research, three out of four Americans currently use social media. Facebook, Twitter and YouTube [...]
Branding Like a Superhero
Isn’t it amazing how much brand recognition the average person has when it comes to superheroes? Any self-respecting, red-blooded American capitalist’s heart beat speeds up just a bit at the thought of having that kind of visibility for their brand. With a bit of creativity and a dash of marketing savvy, we can take the [...]
Melted Rabbit Marketing
Easter always reminds me of a particularly funny story from my childhood – in reminiscing about it this year, I realized there was a marketing parallel that I’d previously overlooked. A Typical Kid — With a Healthy Chocolate Addiction I’ve always been a bit of a chocoholic, so it should come as no real surprise [...]
Designing Your Social Strategy – Part Two
The growing need for content has spawned dozens of third-party providers, as well as a wide assortment of analytic tools to measure ROI on social media activities.
Designing Your Social Strategy – Part One
There is no disputing the success that many businesses are enjoying by leveraging social networking. For everything from market research and polls to special event promotion, social media offers a way to create an immediate, real-time connection that can’t be achieved elsewhere.
Huge Marketing Graphics Package Makes You Look Like a Pro
Consumers do judge a book (as well as a website or sales page) by its looks. If you’ve hired a graphic designer lately, you know that you could be looking at spending several hundred dollars just to get a mini site, header and purchase button — and that may not even include the Photoshop source [...]
5 Ways to Leverage Web 2.0 For Job Search
A 2010 study commissioned by Microsoft showed 85 percent of human resources professionals say that positive online reputation to some extent influences their hiring decisions and 75 percent report that their companies have formal policies in place that require hiring personnel to research applicants online.
