Category: Branding
Social Media Strategist Neal Schaffer Releases LinkedIn Networking Book
Social networking and consulting expert Neal Schaffer has written a new book on the best ways to utilize LinkedIn in “Windmill Networking: Understanding, Leveraging and Maximizing LinkedIn.”
Social Media Marketing in 30 Minutes a Day
Devote 30 minutes per day to social networking for brand building, getting referrals and to test the waters.
Incentives & Brand Loyalty: A Winning Combination
Imagine if your customers felt compelled to purchase from you. How might that change your business, and your bottom line?
Distinguish Yourself With Personal Branding
Personal branding is about presenting yourself in the best possible light. To do this, nonverbal communication is just as important as verbal communication.
Loyalty Programs Build Relationships & Business
A number of small businesses have found ways to build customer loyalty without a large financial investment.
The Social Media Golden Triangle
This powerful combination of websites can take you from just barely surviving to thriving in the current economy.
Fashion-Forward: Marketing the Authentic You (Video)
Joel dresses, well, unusually. As in, you can frequently see his shirts from the space shuttle with the unaided eye. What’s that about?
7 Reasons that Twitter is a Must Have for any Business
All that’s really needed to get the most out of a business tool is an understanding of why it makes sense.
The Big 3 – Leveraging Social Media in HR
Used as a business tool, these three (Twitter, LinkedIn and Facebook) can be leveraged in a multitude of ways.
How to Add Social Media to Your Press Release Strategy
Gain extra publicity and online exposure by incorporating social media into their corporate press release strategy.
Public Relations Success Stories
By positioning yourself as a news story you strategically place yourself as an expert in the media.
Media Training: In-Studio TV Interviews – 14 Steps to Take Before Going to the Studio
With this information, you will be prepared to enter the studio already feeling at home and confident on the set.
Don’t Be an Ostrich! Take Control of Your Reputation!
A poor reputation online can be enough to sink the best laid marketing plans in an instant, not to mention the amount of money in marketing dollars that can be lost trying to over-market poor PR. The wrong thing to do is nothing.
Small Business Marketing Tall Tale #4 – You Need to Be Cheaper Than Your Competition
by: Jimmy Vee & Travis Miller Hooey! Horse Pucky! This has to be the most asinine statement to ever come out of anyone’s mouth. If you believe this nonsense then please just start writing us checks for a hefty part of your profits, because that’s what you are essentially doing. Do you have a “George [...]
Ready to Say “Bye-Bye” to Your Boring Bio? Here’s How
Tough economic times have created opportunities for people to exit corporate life to start businesses of their own. That means the timing is perfect to stand out and attract more of the right clients by creating a winning bio that makes ideal customers stand up and take notice. Now that social networking plays a powerful [...]
Declaring Yourself an Expert (Video)
Jessica Swanson, “The Shoestring Marketer” and free marketing expert discusses why you need to become an expert in your industry. One of the threads that ties successful individuals together is the fact that they are considered experts in their particular field. They exude leadership qualities that naturally attract a base of loyal followers. Unfortunately, this [...]
The Rush to Grab Orphan Brands
Private equity players and corporate buyers are betting they can breathe new life into old brands. In recent months dealmakers have been scooping up once-mighty companies and business units. Courtesy of Mochila
