Category: Social Media
3 Tips to Manage Social Media in Your Business Plan
Three steps to manage your social media business activities using your business plan. I’m thinking mainly of Facebook, Twitter, LinkedIn, and Google+, but I hope these three steps will apply to any other social media effort or platform as well.
One in Three Small Businesses use Social Media: Why not More?
A recent survey, conducted by Network Solutions and the University of Maryland’s School of Business, shows that approximately one in three small businesses use social media for their businesses. While this may have seemed high five to ten years ago, these days it seems paltry.
Social Media Management & Analytics with Statf.ly
The Statf.ly interface is designed to be intuitive, powerful, and affordable, enabling team collaboration, unlimited report generation with data point annotation, real time search for both Twitter and Facebook and social data storage for up to 1 year.
How to Build a Following Before You Even Open Your Doors
In order to have a successful business launch these days, businesses must turn to the web. Your Facebook and Twitter efforts should focus on three key tasks.
Polling Your Social Connections for Advice
Effectively engaging with your network on social media allows you to get more insights and input from those that you already trust.
Tagged Social Network Gains Popularity
With over 100 million people already registered in over 200 countries, Tagged can help you find your special someone or a bunch of new friends who share your interests.
Social Networking’s Next Step: Knowledge Networking
An easy-to-use online tool that already offers a great opportunity for knowledge networking is TrueThinker.
New Book Reveals Insights for Marketing to Millennials
The Millennial Generation – those born between 1984 and 2002 – is growing up during a confounding time rife with technological advances and unprecedented sharing and collaboration against an omnipresent backdrop of political tension, international conflict and economic uncertainty. At the center sits Millennials, controlling their world via cell phones, laptops, iPods, and iPads. But, [...]
Cool Twitter Time-Savers & Tools
According to a January 2010 study released by The Nielsen Company, global consumers spent more than five and half hours on social networking sites like Facebook and Twitter. It’s a safe bet that this number will only increase; however, it will become increasingly more important to find ways to better manage the time we spend [...]
Nexternal Discount Incentives Encourage Social Commerce
Nexternal’s Facebook Like & Save feature provides an instant discount to customers that “Facebook Like” a product. This can create a viral marketing effect for your online store.
Being Well “Liked” on Social Media
The more your business is visited on Facebook and other social media, the better off your bottom line is likely to be.
New Survey Reveals Women’s Opinions on Facebook
The survey revealed that while women use Facebook to keep their friends informed about what they are up to (79 percent) and share interesting and/or funny links and videos (64 percent), they have little tolerance for friends who use the site to brag or overshare.
Momma Knows Best: Social Media & Clean Underwear
Did your mom ever tell you to “always wear clean underwear in case you got in an accident?” That was one of my mom’s famous sayings — it ranked right up there with “stop making that face or it will end up staying that way,” and “you’re the oldest, so you should know better,” and “don’t make me stop this car.”
Grow Sales & Profits with Social Media
As the economy continues to slowly expand, businesses are seeking new media to reach their customers. In addition to traditional print, radio and online advertising, marketing directors are often required to create and implement a social media strategy. According to Forrester Research, three out of four Americans currently use social media. Facebook, Twitter and YouTube [...]
Designing Your Social Strategy – Part Two
The growing need for content has spawned dozens of third-party providers, as well as a wide assortment of analytic tools to measure ROI on social media activities.
Designing Your Social Strategy – Part One
There is no disputing the success that many businesses are enjoying by leveraging social networking. For everything from market research and polls to special event promotion, social media offers a way to create an immediate, real-time connection that can’t be achieved elsewhere.
5 Ways to Leverage Web 2.0 For Job Search
A 2010 study commissioned by Microsoft showed 85 percent of human resources professionals say that positive online reputation to some extent influences their hiring decisions and 75 percent report that their companies have formal policies in place that require hiring personnel to research applicants online.
