Category: Publicity
Media Training: In-Studio TV Interviews – 14 Steps to Take Before Going to the Studio
With this information, you will be prepared to enter the studio already feeling at home and confident on the set.
Don’t Be an Ostrich! Take Control of Your Reputation!
A poor reputation online can be enough to sink the best laid marketing plans in an instant, not to mention the amount of money in marketing dollars that can be lost trying to over-market poor PR. The wrong thing to do is nothing.
Making Headlines: Passing the Publicity Litmus Test
Before you send out your press release, always take a moment to do the “publicity litmus test.”
How to Write and Sell Your Self-Published Book to Promote Your Service Business
Authors of self-published books often seek help from reviewers and copywriters. They realize that reviews on Amazon and other online bookstores can make a huge difference in book sales. They also realize they need sales pages to promote their books. These days, publishing a book can be affordable. Many companies will do all the work, [...]
Ready to Say “Bye-Bye” to Your Boring Bio? Here’s How
Tough economic times have created opportunities for people to exit corporate life to start businesses of their own. That means the timing is perfect to stand out and attract more of the right clients by creating a winning bio that makes ideal customers stand up and take notice. Now that social networking plays a powerful [...]
Sourceables Connects Expert Sources with Media Professionals
Sourceables, LLC today announced the launch of a new online community of sources, experts, and media professionals. Sourceables.com is a free social networking platform that allows its members to share their viewpoints, expertise, and insights through short text posts and links. Journalists can search for and connect with the expert sources they need for the [...]
I Can’t Afford a Publicity/Public Relations Campaign, Can I?
It’s a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors: “I’d love to hire someone to launch our publicity campaign professionally, but we can’t afford it, so I’m just going to have to do it on my own.” Over the past several months, I have been conducting an [...]
