All Entries in the "Publicity" Category
How to Get Booked on Oprah
When most PR agencies are faced with that request, they smile and nod and tell their clients they’ll do their best, but we all know what it really takes to get on Oprah.
New Service Connects Journalists and Experts for Media Interviews
Free service allows experts to reply directly to journalists seeking their expertise.
Using PR to Drive Sales, Land Clients & Make More Money
A well placed story can reach hundreds, thousands, even millions of people in a matter of minutes.
Free Publicity? It’s True! New Site Offers the Tools
Publicity is not rocket science. Any business owner can do publicity if they have access to the right tools, tactics and advice.
PRWeb Launches Next Generation News Release Creation Tool (VIDEO)
The enhanced news release management tool helps customers of all sizes leverage the opportunities provided in the new multimedia and social-media enabled landscape.
Is Someone Else Getting All Your Media Attention?
If you want your pitch to stick out above and beyond the tens of thousands that cross their desk today – it has to be memorable, relevant and thorough.
Mastering the Media – Make the Most of Your Publicity/Media Exposure Opportunities
Consider these tricks of the trade that can make you come off like a pro.
Effective PR For a Small Business on a Budget – Get Local and Get Online!
The thought of a concerted PR strategy and execution can be overwhelming for a small business owner, but it doesn’t have to be.
Two Key Elements of a Great Story that Make the Media Take Notice
A reporter or producer needs to immediately see that there is value in taking a minute to read your press release.
Book Excerpt – On Target: The Book on Marketing Plans
Successful implementation of an effective public relations strategy can be a critical component to a marketing plan.
How to Add Social Media to Your Press Release Strategy
Gain extra publicity and online exposure by incorporating social media into their corporate press release strategy.
Public Relations Success Stories
By positioning yourself as a news story you strategically place yourself as an expert in the media.
Media Training: In-Studio TV Interviews – 14 Steps to Take Before Going to the Studio
With this information, you will be prepared to enter the studio already feeling at home and confident on the set.
Don’t Be an Ostrich! Take Control of Your Reputation!
A poor reputation online can be enough to sink the best laid marketing plans in an instant, not to mention the amount of money in marketing dollars that can be lost trying to over-market poor PR. The wrong thing to do is nothing.
Making Headlines: Passing the Publicity Litmus Test
Before you send out your press release, always take a moment to do the “publicity litmus test.”
How to Write and Sell Your Self-Published Book to Promote Your Service Business
Authors of self-published books often seek help from reviewers and copywriters.
They realize that reviews on Amazon and other online bookstores can make a huge difference in book sales. They also realize they need sales pages to promote their books.
These days, publishing a book can be affordable. Many companies will do all the work, allowing [...]
Ready to Say “Bye-Bye” to Your Boring Bio? Here’s How
Tough economic times have created opportunities for people to exit corporate life to start businesses of their own.
That means the timing is perfect to stand out and attract more of the right clients by creating a winning bio that makes ideal customers stand up and take notice. Now that social networking plays a powerful [...]
