All Entries in the "Publicity" Category
The Difference Between Online PR & Traditional PR
Traditional public relations and what is generally referred to as online PR are definitely different animals.
8 Tips for Responding to Media Inquiries
It is important that you have an effective plan of action in place to respond to any unsolicited media inquiries.
How to Be a Dream Guest on Talk Radio
Don’t try to sell anything other than your depth of knowledge and your ability to help answer key questions about some aspect of your topic that may have been in the news recently.
Celebritize Yourself: Build Your Brand as a Leader in Your Field
To make celebrity an authentic goal, we must first desensitize ourselves to the very word “celebrity.”
How to Get Booked on Oprah
When most PR agencies are faced with that request, they smile and nod and tell their clients they’ll do their best, but we all know what it really takes to get on Oprah.
New Service Connects Journalists and Experts for Media Interviews
Free service allows experts to reply directly to journalists seeking their expertise.
Using PR to Drive Sales, Land Clients & Make More Money
A well placed story can reach hundreds, thousands, even millions of people in a matter of minutes.
Free Publicity? It’s True! New Site Offers the Tools
Publicity is not rocket science. Any business owner can do publicity if they have access to the right tools, tactics and advice.
PRWeb Launches Next Generation News Release Creation Tool (VIDEO)
The enhanced news release management tool helps customers of all sizes leverage the opportunities provided in the new multimedia and social-media enabled landscape.
Is Someone Else Getting All Your Media Attention?
If you want your pitch to stick out above and beyond the tens of thousands that cross their desk today – it has to be memorable, relevant and thorough.
Mastering the Media – Make the Most of Your Publicity/Media Exposure Opportunities
Consider these tricks of the trade that can make you come off like a pro.
Effective PR For a Small Business on a Budget – Get Local and Get Online!
The thought of a concerted PR strategy and execution can be overwhelming for a small business owner, but it doesn’t have to be.
Two Key Elements of a Great Story that Make the Media Take Notice
A reporter or producer needs to immediately see that there is value in taking a minute to read your press release.
Book Excerpt – On Target: The Book on Marketing Plans
Successful implementation of an effective public relations strategy can be a critical component to a marketing plan.
How to Add Social Media to Your Press Release Strategy
Gain extra publicity and online exposure by incorporating social media into their corporate press release strategy.
Public Relations Success Stories
By positioning yourself as a news story you strategically place yourself as an expert in the media.
Media Training: In-Studio TV Interviews – 14 Steps to Take Before Going to the Studio
With this information, you will be prepared to enter the studio already feeling at home and confident on the set.
