The Internet is a medium that is ever-changing and no one knows it better than the professionals who make their living online. This is even more true from those professionals who treat search engine optimization like a sport.

Now, in the “game” of SEO there are those who understand that every week there are new concepts that redefine the enounces of ranking in the search engines, but most of those ‘game changers” seem to fizzle out.

Michael Smith of metafever.com, is a pioneer of a new concept called the “LinkWheel”. He is also the owner of the largest linkwheel development services.

What is a Link Wheel?
Simply put, Link Wheels are the successors to the link silo and cyclic linking processes which have been around for quite some time. The basic premise of a linkwheel is well written original content, and then a series of blogs that are created on high PR web 2.0 properties. Then the articles are put up on each of these properties in a special linking process, which will be identified by the SEO consultant in consultation with the website owner. Depending on the choice of the website owner, there are a number of high PR back links that are put up, leading to these newly created properties.

Conceptually, in one fluid action, there are multiple optimization strategies that are achieved – keyword analysis, the creation of blogs, making of videos, writing of unique keyword rich content, building of a number of high PR back links, and obviously higher traffic.

Smith explains that Link Wheel is ” . . . the only enterprise level SEO firm focusing on linkwheel development. If you are serious about your website and the future of your business, you simply cannot put off creating a linkwheel any longer”.

For more information, visit http://www.linkwheel.net.

Many successful entrepreneurs say the trick to successful online marketing is improving ways by which your business can be found online by customers.

One of the best ways to do this is through local search advertising, which lets you target potential customers in a desired region using the right keywords and search phrases to pull them to your Web site or storefront. The trick to connecting with these consumers involves a successful local search marketing strategy that helps improve your chances of being found online. Also, with local search, it’s about delivering highly relevant search results to consumers looking for specific products and services.

Here are some tips to help you get started:

• Conduct a search for your business on Local.com and some of the other major local search sites. Does your business appear? Is the information accurate and up-to-date? Many of the major players allow businesses to add and update these free listings. This will help ensure that customers can actually find you and it doesn’t cost anything. To get started, go to http://advertise.local.com.

• Determine who your target customers are and what type of products or services they want to purchase.

• Identify the keywords these potential customers use when trying to find you and your type of business. Add these keywords to your Web site and make them part of your core marketing blueprint.

• Add fresh content to your Web site regularly. This can include news and press releases to keep your customers informed; special discounts or updates on your products and/or services; customer quotes or testimonials that validate your company’s business; resources for recommended vendors or affiliate partners; and links to information or companies you support. You could also add blogs, bulletin boards, podcasts or educational discussion forums that may open the lines of communication with potential customers.

You can make it easy for potential customers to find you by employing a personalized landing page, which can be instantly updated as products or services change; or by building “back-links” or links from the local search engine to your site to assist with your search engine marketing efforts. Cost-effective measures such as these will pay for themselves quickly as they target prospective customers already searching for your type of business on the Internet. To learn more, call (888) 723-9271 or visit www.local.com.

To save money, you can use the free service (App Maker Lite) available at Dapper.net. This website enables users to turn any website into a Facebook application with no programming experience required! They also provide a video tutorial for those who would like to learn how to use the Dapper website to turn websites into interactive Facebook applications quickly and easily.

Visit: http://www.dapper.net/facebook-appmaker for details and to get started.

Video Tutorial: http://www.dapper.net/dapperDemo/