Direct Mail.
The Direct Marketing Association’s (DMA) Mail Preference Service lets you opt-out of receiving unsolicited commercial mail for five years. Register at http://www.dmachoice.org, or mail your request to: DMAchoice, Direct Marketing Association, P.O. Box 643, Carmel NY10512. This will not stop mailings from companies that do not use this service, Bulk Mail or Current Resident Mail, but it will reduce your junk mailings by quite a bit.

If you do not wish to receive prescreened credit card offers, you can opt-out at http://www.optoutprescreen.com, or 1-800-OPT-OUT. You will have the choice of opting out for five years or permanently. To opt-out permanently, you must begin the process at the website, then return a signed Permanent Opt-out Election form, which you will be sent when you register.

Stop unwanted catalog deliveries by visiting http://www.catalogchoice.org.

Online Ads.
Online marketers can track your Internet usage, gather data about you and tailor ads to you based on that information.

The Network Advertising Initiative has an online opt-out tool that lets you select member companies from which you wish to stop receiving ads. Visit http://www.networkadvertising.org. It won’t eliminate all of them, but you should see fewer ads.

The Google Ad Preferences site lets you opt-out of all ad categories, or you can add or remove selected categories at http://www.google.com/ads/preferences.

Yahoo has an Ad Interest Manager that lets you do pretty much the same thing. Visit the Privacy section at http://www.yahoo.com.

Phone Books.
Phone books are a valuable resource for consumers looking for local business information. Research shows 7 out of 10 U.S. adults use Yellow Pages directories each year, but if you choose to get your local business information elsewhere, you’ll be glad to know there’s an easy way to adjust or stop your print deliveries. Visit the National Yellow Pages Consumer Choice and Opt-out Site at http://www.yellowpagesoptout.com to select which directories you wish to receive, as well as to learn more about the industry’s sustainable production efforts and how you can reuse and recycle your old directories.

Email.
The DMA also has an Email Preference Service (eMPS) that lets you opt-out of receiving unsolicited commercial email from DMA members for six years. Register at http://www.dmachoice.org.

Make sure your email spam filters are activated. Send the filtered emails to a specific folder so you can check to make sure that non-junk emails don’t get automatically deleted.

Telemarketer Calls.
The National Do Not Call Registry lets you opt-out of receiving telemarketing calls at home or on your mobile phone. Once your number has been on the registry for 31 days, most telemarketing calls should stop. This will not stop calls from political organizations, charities, telephone surveyors and companies with which you have a business relationship or those that you’ve given express written agreement to receive their calls. Register at http://www.donotcall.gov or call 1-888-382-1222.

- Courtesy FFeatures / Image courtesy of Getty

Rather than rushing to buy expensive newspaper advertisements or sponsorships, many companies are placing a premium on reliability, seeking marketing and advertising methods they can count on for quality and value. These companies tend to seek investments from companies such as Lincoln Center Capital (LCC), the national leading private equity firm that invests in media and media services in exchange for equity in private and public corporations. LCC has developed a technologically advanced platform that guarantees not only traditional media via print and radio, but online and social media as well. LCC provides guaranteed quantifiable results and 24/7 metrics of the value of its media program.

LCC’s media platform is so successful that rather than receiving cash, LCC invests equity. LCC’s clients like that the company takes equity risk and puts its money where its mouth is. As can be expected, growing companies seeking an investment from LCC must meet their comprehensive due diligence requirements. In addition, LCC helps companies preserve cash and utilize it to further maximize value for their shareholders and corporate objectives.

This platform has been effectively utilized by such corporate giants as Apple, AOL and, more recently, Groupon. LCC guarantees that every media release it creates and distributes for its clients will generate a minimum of $25,000 in advertisement value. Furthermore, social media releases that focus on distribution through Facebook, Twitter and other online websites are guaranteed a viewership of at least 30 million people per release.

“Many companies do not know how to effectively maximize their marketing dollars to grow their businesses,” stated Jake Shapiro, president of Lincoln Center Capital. “Not only do we work closely with our companies to make sure the right message is being delivered to the right consumers or B2B buyers, but we guarantee total and complete satisfaction for each and every media release.”

In a world where growing companies are spending millions of dollars on marketing and advertising, at least there is one area where shareholders can find a dependable and demonstrable solution.

For more information, visit http://www.lincolncentercapital.com.

Many businesses have gone down the path of claiming their local business listing, but we have seen two distinct problems. The first is that while the local business listings have been claimed, they are only claimed at Google. That doesn’t necessarily benefit the overall marketing process on the web, which we will discuss further. The other is that the local business listing has been claimed only at Google and nothing further has been done. No coupons updated, no customer reviews disputed, no events, no videos, and no photos. Essentially the local business listing has been claimed, but they are not being used for marketing purposes or to avoid public relation problems.

Undoubtedly, businesses that have claimed their local business listing have found that their time resources are limited; and it can be difficult to manage their listings at many other websites, searches engines, social communities, 411 websites, GPS websites and general business directories. This doesn’t include the frustration they may have encountered in the claiming process that could have led to an anxiety to do anything further with these listings.

Here are a few items to consider for local business listings with multiple local business listing websites, search engines, social communities, 411 websites, and GPS websites:

• Claiming your local business listing
• Updating your local business listing with your marketing materials (coupons, offers, events, discounts, promotions, events, photos, videos, map marker location, business information, and much more)
• Removing or Claiming duplicate listings
• Responding to existing customer reviews (particularly negative ones)
• Securing positive customer reviews from satisfied customers.
• Monitoring your local listing for new duplicates and customer reviews.
• Managing your local listing through local listing analytics and tweaking your local listing monthly with new marketing information.

You see, local business listings are the interactive yellow pages of the 21st century. Unlike the traditional yellow pages, these listings give you the ability to add any digital marketing information including coupons, videos, events and photos. Besides you have the ability to updating these local business listings 24x7x365. I think you will find that you can eliminate or greatly reduce your traditional yellow page costs.

Keep in mind that when we say the listings are “interactive” that means customers can post their reviews about their experience with your business, staff, products or services. These reviews need to be managed to avoid public relations problems and there are three options for your response. You can rebut the issue, you can apologize or you can provide your perspective. Doing nothing is not really an option if you plan on having new customers come to do to business with you.

There is also a debate in the Internet marketing industry if the customer reviews will affect your website’s ranking position with search engines. For example, if your search engine optimization was 100% perfect and you are ranked #1 for a variety of search terms, but your consumer reviews are 100% negative (e.g. 1 star out of 5) you may find that you are no longer ranked in the search engines. While this algorithm is not in place yet, it is possible that it could become activity since customer reviews do have a quantitative component to them.

Let’s discuss briefly why there is more to this than Google. You will find that there this is a closed loop circle that begins with customer using Google to search for a business, product or service. Once they have experienced doing business with you, they go to other websites to post their review about your business, product or service. The other websites then push these reviews into your Google local listing for future customers to see. You can see this requires that you manage your local listing at other websites.

There is of course another reason besides the consumer reviews. Local business listings show up not only in web searches, but also in mobile searches and mobile applications. Thus, mobile application developers decide which database they will use for their mobile application. If a business only concentrates on Google, but the mobile application developer uses another website, then you would be missing out on potential business.

As a business who has claimed your local business listing you are heading down the right path, but time resources, expertise and experience will prevent you from using this interactive marketing tool to truly benefit your business and reach the local consumers. Local business listing management services for marketing purposes can support your business for as low as $1.50 per day. Do not be fooled by the lower cost data only services as you will get what you pay for.

Certainly your time resources are limited and Local Business Listing Services are provided by SmartFinds Internet Marketing. Additionally, this cost effective service may eliminate your need for yellow pages advertising and it’s costs. Let the experts with over 16 years of Internet marketing experience help you use this local business marketing tool properly and prevent brand security issues from occurring.

About The Author:
Melih (“may-lee”) Oztalay is a 16 year veteran of the Internet. He is the CEO of SmartFinds Internet Marketing located in Birmingham, Michigan, providing Internet marketing solutions and services to businesses. The agency’s recent focus on local business listing management services helps small and local businesses reach local consumers through web and mobile searches. Some of SmartFinds’ clients have included Delphi, Flagstar Bank, Guardian Industries, Soave Enterprises, Detroit Convention and Visitors Bureau, McCann Erickson, Wendy’s and others. SmartFinds Internet Marketing – http://www.smartfindsmarketing.com, and http://www.smartfindslocallisting.com.

Adneedle, the online advertising marketplace, has introduced a new platform that enables users to advertise over multiple online channels all in one place. Marketers can run banner advertising on popular websites, search advertising on Google, Bing and Yahoo, social media advertising on sites like Facebook, LinkedIn and Twitter, and even mobile advertising – all through one comprehensive, easy-to-use dashboard.

According to the new white paper from Yahoo!, “Better Together: Search and Display,” blended online ad campaigns are more likely to engage the consumer than ad campaigns utilizing a single medium. Search and display [banner] ads together drive conversion 17-20 percent, while adding mobile and social media ads increases results even further.

Join Adneedle for a FREE Webinar: Blending Banner, Search, Facebook & Mobile Advertising
Thursday, November 4, 2010 at 2:00 PM EST – Join Adneedle President and Founder, Ryan Hickman, as he demonstrates the easiest way to manage Banner, Facebook, Search and Mobile ads – all in one automated, easy-to-use FREE service. Discover how easy it is to advertise on all of these channels and track results in one place.

Adneedle offers flexibility to marketers who typically spend days or even weeks creating and tracking their online campaigns from multiple sources. Users may choose to use their own ads, or utilize Adneedle’s free ad builder to pull logos, images and video from their existing sites and auto-create ads in multiple formats within seconds.

Adneedle offers the ability to run rich media display ads locally or nationally on well-known websites (like Autotrader, WebMD, Oprah, Monster). Users can target by demographic, by audience interest, and even re-target potential lost visitors to a site. Adneedle is 100% free to use with no contracts or commitments, and users can start with any budget.

To learn more about Adneedle and its innovative features, visit http://adneedle.com.

The internet has enabled even small business owners to participate in a global marketplace.

Talk about leaving money on the table!

With just about any web site in just about any niche, there are different products available in the marketplace that can be offered to people from different countries… heck, even Google AdSense ads can be shown when nothing else is available.

If the product that you promote (whether it’s an affiliate product or your own) is only available to say, people residing in the U.S., what do you want to do for the people that land on your site from say, Canada, the U.K. or Hong Kong?

Instead of turning them away with a rude “sorry pal, you don’t belong here” message, why not automatically (and transparently) display a related product, or some eBay auctions, or even AdSense to them? You can do just that with this geo-targeting country script and the accompanying step-by-step quick-start guides for WordPress and other PHP based web sites.

Keith James Lock has created a script that brilliantly solves this problem — and it can be up and running in just 5 minutes.

Here’s a few things that this script can do for you:

• Set unique ads for any or all countries and convert your web site into a global money making machine.
• Make more money from your affiliate web sites by automatically displaying country specific CPA offers.
• Show friendly country-specific messages, such as “Now available in COUNTRY NAME” or “Hello to our friends from COUNTRY NAME”, to make the visitors to your sites feel warm and welcome.
• Increase the value of your web site if you decide to sell it down the road.
• Have geo-targeting capabilities on each and every web site that you own with your unlimited license.
• Finally stop ignoring customers of other countries that are ready to pay for what it is you are offering.

To learn more about this script, visit Keith’s website.

The Internet is a great equalizer, giving all who use it virtually the same access to a vast vault of information, from the relevant and vital to silly minutia.

“Real people populate the digital landscape and many companies are looking for ways to connect with consumers by incorporating the digital world into their marketing strategy,” says Bill Tancer, global research director of Experian Marketing Services, the company that produced the “2010 Digital Marketer” report. “Understand how different groups use digital media not only helps marketers make offers that are relevant to you, it helps us better understand ourselves.’

Many of the differences in how people use the Internet are age based, yet other aspects of our use are universal. For example, the Internet is the most important digital media channel and e-mail the most preferred messaging channel across all age groups, according to the report. And online shopping is mainstream for a large portion of the population – adults ages 25 to 49.

Yet we vary on other types of digital communication. Adults 18 to 34 prefer instant messaging or text message to converse in the digital world, and mobile phones and social sites are their main sources of information and entertainment. Consumers 50 and older, however, prefer the Internet to their mobile phones, and engage in online activities such as researching financial and medical information.

We respond differently to digital advertising as well, based on the generation gap, the study shows. This is important information for marketers, as industry experts anticipate spending on online advertising will continue to increase in 2010.

There are, however, areas where the generations are like-minded. Fifty-three percent of online adults of all ages say they are very likely or likely to open an e-mail that contains promotions or coupons. And 30 percent say they are likely to forward such e-mails to others. And nine or more of the top 25 keywords used in subject lines in 2009 referred to a sale or an offer, with words such as free, sale or percent off drawing consumer attention.

Our interest in social media is high among all age groups, with younger adults more likely to frequent social media sites such as Facebook, MySpace and Twitter. More than half of all visits to social networks are from users younger than 39. Yet visits by users 55 and older rose 7 percent from 2008 to 2009. In fact, the Experian study reports that more than 5,500 social networks exist, making social networking one of the most popular activities online. And a growing number of older Americans are using social networks, according to the study.

“Consumers want to be – and are – constantly connected,” Tancer says. “Knowing where to reach them in the digital landscape helps marketers better connect with their customers.”

To learn more about digital marketing or to download a copy of the Experian report, visit http://Experian.com/digitalmarketer.

Commercials used to be the time to get up and stretch the ol’ legs, get a snack or let the dog out. Today, they are the signal to hit the fast forward button on the remote.

The advent of Digital Video Recorders (DVRs), often referred to by one of the leading brand names, TIVO, has finally given the viewer a break from the background noise of television advertising. Instead of being screamed at by local car dealers, pitched on the ShamWow or told repeatedly to not squeeze the Charmin, many consumers who subscribe to cable TV these days just zoom past the commercials without ever giving them a second look.

Jim Barton and Mike Ramsay, the creators of TIVO, don’t even view their creation as a consumer product. They call it a “public service.”

The consumer backlash against advertising has been building for years, and it is in all sectors. Even as advertisers shift their budgets from traditional to online media consumers are feeling empowered and fleeing advertising at every turn.

But don’t take my word for it.

A study published late last year by the Association of National Advertisers (ANA) makes it very clear that advertising industry insiders are running for the hills. The writing is on the wall when the ANA itself reveals that, “More than 80 percent of advertising executives believe that DVRs will have a serious negative impact on the effectiveness of TV advertising…changes in DVR penetration and DVR usage will result in changes in commercial viewership and changes in the cost of TV advertising. These changes, in turn, will affect the effectiveness of TV advertising, requiring a continuous revision of the tailored strategic response to maintain advertising spending efficiency.”

With consumers finally in the driver’s seat as regards their exposure to TV ads, savvy marketers are looking at the alternatives to expensive TV spots, especially when the penetration of paid TV
advertising continues to be eroded by the growth of the DVR.

And that brings us to the point I really want to get across.

Today it is more important than ever to actually be IN the show, rather than have your message relegated to a few seconds in between the show’s segments, lost in the fast-forward blur.
So what does “in the show” mean? It means you or your company’s CEO or spokesperson booked as an expert guest on talk shows, or interviewed as an expert commentator on the news story du jour. It means you are part of the entertainment, not just another commercial spot-boring at best, most often annoying.

Being a part of the entertainment, instead of the interruption, delivers tremendous value in several other important ways. The most important of these is that people trust the news far more than paid ads. The tacit endorsement of a TV talk show host or news reporter carries much more weight with consumers-a favorable interview is seen as an implicit endorsement for your products, services or book.

A great example of this value is now known as “The Oprah Effect.” Ten years ago, Oprah chose Spanx shapewear as one of her “Favorite Things,” and sales boomed for the Atlanta-based clothing company that manufactures the line. Countless authors, companies, and even other television personalities (anyone heard of Dr. Phil?), owe their good fortune to Oprah’s endorsement.

Now granted, there is really only one Oprah, but interviews on other television talk shows can have a similar effect on the market’s perception of your products or book-even if it is not quite as drastic as an Oprah endorsement.

Is it time for you to look at how the increased media coverage of a good PR campaign could give your product or service a competitive edge? Next time you sit down to watch your favorite TV news or talk show, think about how the guests and expert commentators on the show appeared. If you watched the same “expert” pitching his product in a TV spot, would you have been as convinced of its value?

More to the point…would you actually have watched the TV commercial? I personally don’t think I could actually sit through another 30 seconds of the brunette selling Progressive Insurance…hurry, where’s the remote?

About the Author:
Marsha Friedman is a 20-year veteran of the public relations industry. She is the CEO of EMSI Public Relations http://www.emsincorporated.com, a national firm that provides PR strategy and publicity services to corporations, entertainers, authors and professional firms. She also hosts a national weekly radio talk show, The Family Round Table, and is author of the book, Celebritize Yourself.

by: Melih Oztalay, CEO of SmartFinds Internet Marketing

If your business is dependent upon the local consumer for revenue then you will need to start paying attention to your local business listing.

You, also, need to know that paying attention to your local business listing is not about one location. There are over 60 different local listing websites and search engines in four different categories. Most allow the local consumer to post their experience about your business, products and services without your knowledge or involvement. While this has more importance for B2C companies, it does indeed apply to B2B companies as well.

One way of describing local business listings is to call them the interactive internet yellow pages. I say “interactive” because it is a two way street. Local business listings are a convergence of search, social media and mobile marketing. More importantly they have evolved to be an excellent marketing tool for the local business. Local business listings show up in search results on the first page and on mobile searches when the local consumer is around town.

Local businesses are defined as large local businesses, franchises, restaurants, banks, professional services, and small business. Pretty much any business that is dependent upon the local consumer for their revenue.

The business can do more with local listings then they ever could with the traditional yellow pages. Aside from the basic business information, you can add photos, videos, coupons, and events to showcase your business, your products and services. More importantly you can update them 24×7×365.

The consumer also is interactive in this case. They get to post their review of your business, their experience with you, your products and services. What is interesting is that the business does not have to be engaged in local business listings in order for consumers to post their reviews. Websites like Angie’s List, Yelp, Google, Yahoo, Bing, City Search and more are a good example how consumers have been very engaged in posting their commentary about a business (good or bad).

If you think that “getting listed” inexpensively is the solution then you need to reconsider what you know about local business listings. The trick is to claim your listing at multiple local listing websites in order to update them with your marketing material and manage them on a regular basis. It is estimated that less than 15% of all local business listings are claimed, therefore there is large number of local businesses that neglect this as a marketing tool and their reputation.

These local business listings represent your company’s brand and your customers feel about their experience with you. Isolated negative reviews are not to be taken lightly because your prospective customers that don’t know you and can only make a decision based on what they read. Any negative review will reduce the perception about your brand and consumers will think twice where to spend their money. These online reviews of your business are a powerful first impression of your brand credibility as well as a sense of security for new customers. They need to know they can trust you.

Consumers are tuning out the commercial messages that bombard them everywhere at all the times. Any opinion coming from another customer gives confidence with prospective customers. The opinion given from an existing customer with no economic interest helps to facilitate a foundation of trust.

If you’re wondering how a business utilizes this marketing tool effectively at all these locations with limited time resources, then the answer lies in local business listing management services that support the business to take care of this at multiple local listing websites. The only thing you have to be careful here is that most of the companies out there are about “getting listed”, which is not really what the business needs since most businesses, unless they are new, are already listed. What you need is someone who will help you setup an account, claim your listings, update, manage and maintain them for you.

Local business listing management services are provided by SmartFinds Internet Marketing. You will find this to be of great benefit to your time resources and the low cost service may eliminate your yellow page ad costs. Let the experts of over 15 years Internet marketing experience help you use this local business marketing tool properly.

About the Author:
SmartFinds Internet Marketing provides Local Business Listing Management Services and can not only help you claim your local business listing, but also, manage the ongoing maintenance at multiple local listing websites. Not only to help you update the listings with your information, but also with promotions, coupons, QR-Codes, offers, videos and photos. SmartFinds Internet Marketing – http://www.smartfindsmarketing.com, and http://www.smartfindslocallisting.com.

General Mills has increased its advertising budget for Spanish-language ads by 300 percent.

Several other large companies are making similar moves. According to TNS Marketing, the ads are producing triple-digit sales gains.

Though Hispanics have seen higher unemployment rates in this economy, those who still have jobs are able to spend a higher proportion of their income. They are less likely to have credit-card debt or huge mortgages.

Typically, Hispanic consumers spend heavily on basic packaged goods and wireless phone services, but they spend a greater proportion of the money they have on consumer products than the rest of the population.

Much of the increased advertising spending goes into television ads on Hispanic networks. Viewership on Telemundo, Telefuture and Univision is growing. They target the 18-to-40-year-old age group.

One agent for State Farm Insurance notes that Spanish-speaking customers appreciate it when you speak to them in their own language. The company advertises on the Hispanic networks.

Home Depot, Kraft Foods and Wendy’s have ads on Hispanic networks.

Some small businesses are following suit with Spanish newspaper advertising and store-front signs that tell about special sales.

These days the single greatest challenge facing every small business owner is the economic recession.

The simple fact is small businesses have been hit hardest by the recession. According to The Small Business Economy: A Report to the President produced by the U.S. Small Business Administration, “more than half of the 763,000 jobs lost in the first two quarters of 2008 were lost in small firms.”

This has made finding ways to spend money more efficiently and effectively paramount for a small business to remain successful. While most people will continue to talk about the damaging effects the recession has had on their business, a savvy business owner will recognize the recession as an opportunity to grow their business.

In the past 60 years America has been through nine recessions and recovered from every one. While it may sound strange to think of the recession as an opportunity, if the right investments are made you can easily increase your profits and outpace your competition.

That’s because during a recession most small business owners cut back on spending and especially on advertising. Yet, numerous studies have shown that this is a mistake. In a joint study done by Oregon State University and Western Oregon University dated April 19, 2009 they found that:

“Firms that are able to increase advertising during recessions are likely to have stronger future earnings.” The researchers studied data from five recessionary periods since 1971, sampling data from more than 3,000 firms listed on the public stock exchange.

Another study done by MarketSense compared 101 household name brands that increased ad spending during the recessionary period 1989-1991. For those who cut spending on advertising, it took 2 years after the end of the recession to regain their original position. By that time, aggressive competitors had almost tripled their market share, while less than 30% of those who cut advertising ever regained their market share in the following expansion period.

The question becomes how should a small business owner invest their advertising dollars? Many small business owners will turn to traditional forms of advertising such as: television, radio, newspaper or the Yellow Pages. The fact is however, that these forms of advertising are cost prohibitive and simply not as effective as they once were.

Reaching an audience through traditional forms of media is harder today then ever before. According to Arbitron only 1 out 3 three Americans read a daily newspaper, Ohio-based BIGresearch found that just 1 in 20 people actually watch television commercials. Bill Gates stated: “The Yellow Pages are going to be used less and less… These things always take time, but Yellow Page usage among people, say, below 50, will drop to zero – near zero – over the next five years.” As for radio, according to the Outdoor Advertising Association of America (OAAA) advertisers must buy deep (multiple stations and formats) to accumulate audience reach of over 50%, offsetting the cost effectiveness of radio if the target is a large, broad group of consumers.

Traditional forms of advertising are also cost prohibitive for a small business owner looking to reach the widest audience with a limited budget. Advertising in a regional or local newspaper for a 3 x 5¼ ad running twice per week for 52 weeks can cost as much as $792 a week. At those rates one year of advertising in the paper twice per week would cost $41,184.

A twenty six week sponsorship of a local news program with a thirty second spot running once a week and four additional thirty second spots, one in each locally produced sporting event (high school and college) would cost $2,000 per month. Meaning a twenty six week sponsorship would cost $11,000.

A 2½” x 6″ ad in the Yellow Pages for one year is $3,447.00. A half-page ad would cost $7,567.20 for the year. In the top 100 Radio Markets a 60 second drive time ad would cost $8.61 per 1,000 customers reached.

The most effective way for a small business owner to reach a large consumer base on a limited budget is a “non-traditional” form of advertising known as a vehicle wrap. A vehicle wrap is the marketing practice of completely or partially covering a vehicle in an advertisement or livery, thus turning it into a mobile billboard.

A vehicle wrap and fleet graphics is the most cost effective form of advertising that exists today. An average vehicle wrap is a one time fee of around $3,500. A wrap produced by a company with expertise and experience should last at least 5 years, that’s a cost of just $700 a year.

Studies have shown that vehicle wraps have numerous advantages over traditional forms of advertising. In a survey done by the Outdoor Advertising Association of America (OAAA) 96% of survey respondents said vehicle wraps method of mobile advertising is more effective than advertising through traditional methods. 91% of the people surveyed by the American Trucking Association (ATA) reported that they do notice words and pictures on vehicles. Add to that the fact that a vehicle wrap works around the clock, 24-7 and there is no tuning out, changing the station, or turning the page.

Vehicle wraps and Vehicle graphics also generate far more impressions for far less money then any other form of traditional advertising. According to the Traffic Audit Bureau for Media Measurement, a vehicle wrap generates anywhere between 30,000 and 70,000 impressions daily, that’s more then 11,000,000 impressions a year at a cost of just $0.77 per thousand impressions. The next closest form of advertising (billboard advertising) costs more then twice as much ($2.18) to generate the same amount of impressions.

There are additional benefits to purchasing a vehicle wrap as well. A vehicle wrap is a powerful visual message that will reach audiences of all ages, gender, backgrounds, income, profession and families and it will reach them where they are, with 96% of Americans traveling in a vehicle each week as either a driver or passenger.

Most small business owners are already commuting to work in their own vehicle while paying for ever increasing gas prices. Vehicle wraps and fleet graphics can easily offset this cost with the sales it generates. Studies have shown that the vehicle wrap has increased the sales of advertisement in the range of 107%.

If small business owners are looking for a smart investment in these tough economic times a vehicle wrap provides the perfect solution.

About the Author:
Matt Valentine is the Marketing Manager at KDF Reprographics, Inc. providers of Large Format Printing, Vehicle Wraps, Fleet Graphics, Color Scanning, Posters, Banners and Trade Show Displays. Visit them online at http://www.kdf-comp.com/.