All Entries in the "Advertising" Category
Hot Script Enables You to Display Country-Specific Advertising
The internet has enabled even small business owners to participate in a global marketplace. What you don’t hear about quite as often is how to deal with the frustration of offering products that are only offered in specific countries. Talk about leaving money on the table! With just about any web site in just about [...]
Can the Internet Close the Generation Gap?
Many of the differences in how people use the Internet are age based, yet other aspects of our use are universal.
Do You Skip the TV Commercials? You’re Not Alone
Commercials used to be the time to get up and stretch the ol’ legs, get a snack or let the dog out. Today, they are the signal to hit the fast forward button on the remote.
Local Business Listings, Consumer Reviews and Public Relations Concerns for the Local Business
Local business listings are a convergence of search, social media and mobile marketing.
Se Habla Espanol: More Businesses Advertise to Spanish Speakers
Much of the increased advertising spending goes into television ads on Hispanic networks.
The Most Effective Way for Small Business Owners to Spend their Advertising Dollars
While most people will continue to talk about the damaging effects the recession has had on their business, a savvy business owner will recognize the recession as an opportunity to grow their business.
Greed is Good? Advertising During an Economic Downturn
To spend or not to spend during a downturn? That is the question.
ClearSaleing for Interactive Agencies Improves Social Media Tracking and Ad Creative Management
Release 4.4 of Clearsaleing’s advertising analytics and attribution management technology adds 3,000 social media sites and provides a single interface for campaign creative changes across all search engines.
2009 Savyy Marketing Strategies: Think Local
Marketing to customers in the neighborhood used to be as easy as putting up a sign. But today’s web-savvy consumers are now searching and shopping for products and services locally on the Internet. Not only do online local search sites offer low-cost, relevant advertising services, one also provides an audit trail to effectively measure the [...]
