The internet has changed the way that business startups are launched — and Scott Fox’s new book, Click Millionaires, offers a helpful roadmap to help you navigate the terrain, and find success as a lifestyle business owner.
We’ve all heard of the big name “gurus” that pontificate exploiting search engine vulnerabilities, “gaming the system” in social media, and similar tactics — and you won’t find anything even remotely similar in this book. In fact, as Scott so astutely points out, by the time most of these gurus get around to sharing (and selling) you on these types of methods, there is often little profit left to be extracted from the tactics they’re sharing.
It is refreshing to read an internet marketing book that isn’t full of pie-in-the-sky hype. Scott has created, sold, built and consulted on successful businesses throughout his career. He is well-known for his commitment to his customers, and his genuine interest in seeing them succeed.
Scott’s books are based on his personal experience and success online: He has built multi-million dollar e-businesses ranging from small web site startups, to web sites for celebrities like Bill O’Reilly and Larry King, to the online division of a Fortune 500 corporation.
I’ve followed Scott for several years now, and I know the kind of value he provides — Click Millionaires is certainly no exception. Within the pages of this book, Scott introduces us to eleven successful business owners who have become part of the “Click Millionaire Revolution,” and developed lifestyle businesses. In addition to sharing their stories, Scott outlines actionable tips and strategies to enable readers to follow their examples.
From the Publisher:
“Scott Fox teaches weary corporate warriors and aspiring entrepreneurs how to trade the 9-5 job they hate for an online business they love. The book explains how to combine outsourcing, software, and automated online marketing to build recurring revenues, all while working less and making fewer of the lifestyle compromises that corporate “success” requires.”
Among the Items Covered:
- Identify your top lifestyle design goals, unique expertise, and passionate interests.
- Design what you know best or most like to do into a new online business that satisfies your personal cravings, whether for flexibility, creativity, comfort, travel, or family time.
- Find your niche and get established as an expert online, even without formal credentials.
- Use web tools, like automation software, subscription billing, and audience content creation, to help you grow your e-business without investing more money, time, and toil.
Scott encourages readers to see that even small steps can make a big impact on one’s overall lifestyle — increasing their time with family, enabling them to pursue activities they are passionate about, and to measure success in terms of happiness. You won’t find any “get rich quick” schemes within the pages of this book; instead, you’ll find the unvarnished truth about existing tools and business models that are available to those motivated enough to put them into practice.
In the early pages of the book, Scott suggests the reader begin to keep a notebook or journal, where they can keep a record of their ideas, as well as create plans to take those ideas to fruition. He provides helpful lists of exercises throughout; completing these exercises can provide the valuable introspection and niche research that so many business owners gloss over, much to their own detriment.
Scott’s book, supported by his active online community, introduces readers to a group of like-minded business owners and leaders that are available to network and learn from. Knowing this, readers can close the cover on the book knowing that they can find support, as well as answers to any questions they may have.
Scott is the host of the popular ClickMillionaires.com e-commerce and online marketing social network where he offers personalized lifestyle business coaching to help his readers and clients make more money online. His work and book have been covered by press outlets including the New York Times, Boston Globe, LA Business Journal, Toronto’s Globe & Mail, Wall Street Journal, Philadelphia Inquirer, Orange County Register, AOL Small Business, Smart Money and SUCCESS magazines, as well as many radio programs and blogs worldwide.