“It is far more powerful to invest in brains than dollars. Quite often, the less you spend on marketing (certainly before you devleop a code-breaking message that can generate high levels of ROI), the more powerful the force you can set in motion for creating the internal combustion that drives the enterprise.”
In Your Company Sucks: It’s Time to Declare War on Yourself, author Mark Stevens, is back with his straight-talk style that made “Your Marketing Sucks” and “Your Management Sucks” bestsellers.
Stevens details WHY all businesses fail and how every business can rebound from its lows and regain its momentum without over-spending on fancy marketing campaigns.
Accept that developing or revising a company’s business model so that it thrills its customers does not require major infusions of capital. It take thought in the form of fresh, original, iconoclastic, and unconventional thinking
Declare War on the quality of your product and services and on complacency.
Focus on answering, “What can we do that will truly surprise and exhilirate our customers?”
And “How can we change the traditional operating model in our business to one that is truly unique and, in fact, breaks the rules?”
Appoint a Chief Customer Officer who has the power to make certain that every one of the company’s strategies and tactics is designed with the customer in mind.
About the Author:
Mark Stevens is the CEO of MSCO, the global marketing and management consultancy and a popular media commentator on a host of business matters including marketing, branding, management, and sales. Stevens is known for delivering business insights with blunt truths and unconventional wisdom.
Stevens’ wildly successful blog, “Unconventional Thinking,” is ranked among the “Top 10 Marketing Blogs in the World” by http://blogged.com.
Stevens is an in-demand speaker at organizations from Wharton to RE/MAX. He is a commentator on the Fox Business Network and frequent media guest on NPR, Bloomberg, and others.