Every Step You Take, Advertisers are Watching
When the Police wrote their popular, “Every Breath You Take,” they could never have known that over 25 years later the song could easily describe today’s Internet advertisers.
There are spies all over the place, tracking every move you make and every step you take on the World Wide Web. Todd Grosshans reports on behavioral marketing….websites, Internet advertising agencies, Internet data collectors — all using technology to see where you go, what you like, and most importantly, what you might want to buy as you surf the web.
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