Social Media Publisher Vitrue Offers Geotargeting Options
Social media publishing software provider Vitrue has announced that geotargeting is now available in Vitrue Publisher, the company’s Facebook publishing software. This will allow Vitrue Publisher users to hyper-target and personalize their marketing messages by locations like country, state/providence and city, as well as language.
The Vitrue Publisher facilitates the best possible two-way conversation with full Facebook moderation capabilities. The placement of applications on the Facebook Wall yields 110 times more engagement than those housed in a Tab — and Vitrue Publisher is there to deliver your brand’s message directly to your Facebook and Twitter feeds with the click of a button—its interactive features ensuring that your fans will talk back.
According to many industry reports, geotargeting has been a highly requested functionality from brands. Additionally, numerous surveys have noted that marketers plan to increase their social media spends for 2011, including a recent MediaPost survey showing almost 70 percent of the marketers polled plan to increase their social budgets during the next five years. Vitrue believes that geotargeting is an important tool that will help continue to propel Facebook activity through 2011.
Geotargeting will also play a vital role for global brands as almost 70 percent of Facebook’s audience is outside the United States. Location and language segmentation can greatly assist global brands as they communicate with many different audiences nationally and internationally, allowing them to deliver specific content by country, city and language to accurately target and message audiences worldwide.
“This enhancement gives our clients a unique segmentation content tool that we believe will strike a chord with brands, both nationally and globally,” said Bradford. “A client like McDonalds can message fans in specific cities and localize the content where certain menu items or specials are running without hitting their entire fan base. Or MTV can tell Shakira’s Spanish-speaking fans about an exclusive event for them in a certain city. Global brands can really utilize segmentation by country, city and language.”
For more information, visit http://vitrue.com.
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