Common Craft Videos Now Accepting Custom Clients

By Jul 23 , 20100 Comments

The demand for Common Craft’s renowned explanatory videos has grown so high that the company’s husband and wife team, Lee and Sachi LeFever, has decided to start producing custom videos in their famous “Paperworks” style for a limited number of clients once again. To meet the great demand for custom Common Craft videos, Lee and Sachi have partnered with Switch Marketing, an animated video producer that was a founding member of the Common Craft Explainer Network.

“Working with clients on custom videos is a big part of how we got started and now that we have the support of Switch, we’re excited to get back to our roots. They have the team and know-how to help us work with more clients and maintain the high quality productions that people expect from Common Craft,” explained Lee LeFever, Founder of Common Craft.

The demand for Common Craft’s renowned explanatory videos has grown so high that the company’s husband and wife team, Lee and Sachi LeFever, has decided to start producing custom videos in their famous “Paperworks” style for a limited number of clients once again.

Common Craft’s unique style of short explanatory video is recognized worldwide as they have produced videos for the likes of Google, Ford, Intel and LinkedIn. Perhaps their best known video, ‘Twitter in Plain English’ was featured on Twitter’s homepage and has received more than 11 million views!

To meet the great demand for custom Common Craft videos, Lee and Sachi have partnered with Switch Marketing, an animated video producer that was a founding member of the Common Craft Explainer Network.

All future scripts and storyboards for Common Craft videos will be developed by Lee and Sachi, and Lee will continue to be the voice of each video while Switch Marketing’s creative in-house team will be working on the production and management side of each project. Production spots are currently being booked for August and September and are expected to fill up fast.

Over the last 2 years Common Craft’s focus has been on licensing their own videos. While this will continue to be a focus, working with clients again is an exciting change for the company.

Common Craft was founded in 2003 by Lee and Sachi LeFever in Seattle Washington. They were one of the first to create short web video explanations and their unique “Paperworks” style is recognized worldwide. Their ‘In Plain English’ series, which takes complex subjects and breaks them down into simple, fun and carefully crafted lessons, is what created such buzz around video explanations.

Common Craft’s most recognized video, ‘Twitter in Plain English’ was featured on Twitter’s homepage and since its creation in early 2008, it has gained more than 11 million views. Overall, Common Craft videos have been watched over 25 million times. Their custom video clients include Google, Intel, Ford, Dropbox, LinkedIn and more.