A Prescription for Increased Traffic, Leads & Sales

With the enormous popularity of social networks, you often hear a lot of talk about creating “outposts” on the web that point to your main website or blog. One overlooked resource that you should be considering is Scribd.com — often referred to as the “YouTube for documents.” This brief excerpt from “ProScribd by the Promo Diva®” will provide you with a success prescription that will provide a look at a few popular (and effective) ways in which you can employ your hosted documents at Scribd.

Building Your List With Downloads
o doubt you’ve heard the saying, “the power is in the list.” Your mailing list is perhaps your most valuable business asset. By building and maintaining a targeted list of prospects to contact each time you have a new product, you will be able to save a great deal of time, effort and expense in marketing – simply by focusing on your existing list of targeted prospects.

Never Underestimate the Power of “Free”
Everyone loves to receive things for free. Why not use this to your advantage? There are many things that you could potentially offer that would serve as both valuable content, as well as promotional tool. Here are a few ideas to get you started:

• Software script or utility
• Reports or short ebooks
• Desktop wallpaper, signature avatars, etc
• Handy reference materials (conversion tables, etc)
• E-courses
• MP3 audio file of a past webinar or seminar event, teleconference call, etc.

TIP: You may wish to only upload a “teaser” or portion of an article, which then directs the reader to visit your website for the full report. This would enable you to create a lead-capture form on your homepage. It is very important that you capture those leads, and begin to build rapport. Today’s leads can be tomorrow’s customers.

When you create a document, look for other popular documents that are focused on the same topic. If a significant amount of traffic is coming to that document from Stumble Upon, for example, you’ll want to use Stumble Upon to send traffic to your document.

Think of it like this: The sources are “converting” if they’re sending traffic to documents related to your content. That said, if you optimize your content properly, those same sources should send traffic to your documents on Scribd.

Using Traffic Analytics, make note if the document is indexed in the search engines. If so, make note of the search queries where the traffic is coming from. View the document and take note of the tags the document uses.

You can create a related document, optimize the content, and use the same tags.

If a document is getting a significant amount of views by using the traffic analytics feature you’ll have an idea of where the traffic to that document is coming from and you can then piggyback off its traffic by creating a closely related document that is well optimized and properly tagged.

Research and savvy use of traffic analytics is the key to skyrocketing your traffic with Scribd.

About the Author:
Traci Hayner Vanover is an business consultant, author, and publicist, with over 20 years experience in the fields of sales, market research and promotion. Traci’s work has been featured in national magazines, books, ebooks, and websites. She is the publisher of Everything Small Business Journal. When she’s not working on ESBJ, Traci works with private clients as a publicist, copywriter and consultant. Find out how Traci can help you position your brand and take advantage of social media by visiting her blog at http://promodiva.com.

This excerpt is from Traci’s eBook, ProScribd by the Promo Diva® — a 40+ page guide to leveraging Scribd.com to building your list, gaining free traffic, and increasing sales. Order your copy here!

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