If you’re a fish, you tend to think everything else that moves is also a fish. But that doesn’t make it true. Online, you can find many claims like this one: “Myself personally, I don’t know of a single successful freelancer who does not have a blog, period.”
Well, I am one of those. I’ve been a successful freelance writer, speaker and consultant for nearly 30 years, and I do not have a blog. I have a good reason for not blogging, and maybe you do, also.
Five Good Reasons Not to Blog
You have high standards, appreciated by your audience. Anyone who blogs should do so on average two or three times a week. Although I write for a living, I do not have the energy for that pace. While I understand that blog posts don’t have to be works of art, I don’t believe it benefits me to create a body of work with a lesser standard of quality.
Blogging is more like talking than like writing, and as an introvert, I don’t have a lot of talk in me. I’d rather write articles, press releases and books – well-developed, finished pieces of structured information. These perform more than adequate outreach for me. In fact, day after day, more than 2,500 people visit my web site, which shouldn’t be happening according to the everyone-must-blog experts. Have enough marketing irons in the fire of other types, and you do not need to blog, either.
You’re too busy, exhausted or undisciplined to blog regularly. A dead blog – one that hasn’t been touched in a month or more – makes visitors to your site wonder whether or not you’re still kicking. It conveys a message of unreliability, flightiness and possible inability to deliver the goods on schedule, which are all antithetical to the qualities clients want consultants, professionals and business service providers to have.
You have poor impulse control. If you’re prone to saying mean, hurtful things or getting highly emotional over daily situations, your blog may send potential clients scurrying away – without you realizing it. A search engine once brought me to a blog whose owner insulted people who had written comments he disagreed with. Probably he thought this was snarky and cool. Another blog featured the kind of keyed-up venting most of us indulge in only among close friends. These tendencies make a lousy impression on strangers who show up at a blog with business issues on their minds.
You’re unfocused or careless. Can’t stay on topic? Take an hour to get to the point? Can’t write a sentence that doesn’t contain at least two misspellings and a grammatical blooper? If you have those challenges, you could use an editor to tidy up your blog posts before you go live, but for most of us, that’s not a reasonable investment.
You’re simply not into it. Go into blogging because someone said you must, and you will bore anyone stumbling across your blog out of their skull. Or you’ll soon end up with a blog that trails off into nothingness. Instead, find marketing vehicles you enjoy, and you’ll see the results more easily and happily.
If you have enthusiasm for blogging and can sustain the effort credibly, great. Do it. But not by a long shot is it a prerequisite for business success.
About the Author:
Marcia Yudkin is the author of 6 Steps to Free Publicity and 10 other books. You can sign up for her free Marketing Minute newsletter at http://www.yudkin.com/markmin.htm or download her free Marketing for Introverts manifesto from http://www.yudkin.com/introverts.htm.