The media is amazingly powerful. A well placed story can reach hundreds, thousands, even millions of people in a matter of minutes.
And now with the internet and social media you can take a traditional media story and magnify it online. The trouble is that most business owners and entrepreneurs have a very narrow short-sighted view of how public relations actually works. Because of this, very few businesses effectively utilize their media. Most companies hire a public relations firm, press releases go out, follow-up calls are made, media coverage is generated and then everyone waits to see what happens.
Well, that’s one approach. You certainly do want your media placements to generate calls, create a buzz, and help establish you as an expert in your field, but don’t let a magazine article or a TV segment to be the end of the PR trail. You want to utilize your media as it comes. First and foremost you want to use the press coverage you receive to gain more press coverage. Leverage your articles or TV and radio interviews to land more media coverage. You also want to utilize your media in any other form of marketing you do. If you use traditional advertising, or direct mail marketing, make sure to include the media you’ve been featured in, in your ads or marketing material. If you send out email blasts, again, be sure and highlight your media coverage in those emails.
You definitely want to magnify all of your media coverage online. Build a media page on your website. Whenever you receive coverage magnify that exposure via your blog, on Facebook, Twitter, YouTube and other appropriate social media sites. Post appropriate information on other blogs. What can maximizing your media exposure do for you and your business? It can generate more exposure for your company, create more interest, bring in more clients, and sell more products. In a nutshell it can make you more money. Work your media and you’ll be amazed how your media will work for you
About the Author:
Anthony Mora is the President and CEO of Anthony Mora Communications, Inc. and author of Spin to Win. He specializes in public relations, image development, media training and Transformational Marketing. Visit him online at http://anthonymora.com.