New Service Connects Journalists and Experts for Media Interviews

Bradley Communications Corp. has launched ReporterConnection.com, a free service which allows journalists to announce source needs via email to up to 51,000 experts in the company’s database.

For example, suppose a reporter is writing a story on “Tips for Sticking to New Year’s Resolutions.” They would announce a need for experts to quote about that topic and receive responses from authors, psychologists, self-improvement experts, university professors as well as public relations firms representing similar experts.

“Many journalists told us they hate receiving off-base replies through other services, so we created a system which almost ensures the potential source actually answers the reporter’s questions,” says Steve Harrison, co-founder of ReporterConnection.com.

Harrison is no stranger to the publicity game. Bradley Communications Corp. has been connecting journalists and sources for over 24 years. The company provides a variety of publications, services and training events for authors, experts, entrepreneurs, non-profit organizations, public relations professionals and others to help them score more media coverage.

First, unlike other services ReporterConnection.com does not need to publish the journalist’s email address to potential sources because all initial replies goes through the company’s website.

Second, to ensure journalists receive on-target replies to their queries, ReporterConnection.com has created a unique “Media Reply Form” in which the journalists may list up to six specific questions they want experts to answer.

Experts may enroll free at http://www.ReporterConnection.com to receive free email alerts each business day. When they spot a listing from a reporter seeking their type of expertise, they’ll reply directly through the ReporterConnection.com website.

Journalists who’d like to submit listings of their current source needs may do so at http://www.ReporterConnection.com/press/.

Related posts: