Social networking is about the social side of things; most social networking sites focus on the network aspects.
Wooxie understands that the reason why social networking sites succeed is because they allow their members to filter for things they’re interested in from the tidal wave of data on the Internet.
Twitter, Facebook, MySpace…and before them, Grokster, Friendster and more, have all tried to leverage the wisdom of crowds. The problem with this is that the field itself has gotten, well, crowded. While it’s possible to run publicity stunts (like the Ashton Kutchner/CNN.com race to a million followers), the reality of how social networking is actually used differs considerably from how their developers expect them to behave.
Social networking allows people you’ve vetted to recommend things to you. In theory, this increases their value; in practice, it means that they allow fad explosions that run quickly through the entire network. While most social networking sites allow users to specify which topics or themes they’re tracking, Wooxie requires subscribers to specify which channels they’re posting to, and allows the users to sort by channels for reception.
This forces the microbloggers on Wooxie to tailor their message, and helps keep the social network driven by the internal societal metrics rather than being hammered flat by marketers trying to treat it as a ‘broadcast network’. By way of comparison, twitter-spamming is already consuming 15% of that services’ message bandwidth.
While Wooxie’s Social Networking Website is geared towards the social networking side of things, it’s not entirely hostile to marketers, provided marketing is done sensibly and sanely; it has Google Adsense integration, and a strong subscriber ethos for ‘sustainable marketing’ – again, that requirement to categorize what topics a content provider will post on makes it closer to categorizations of opt-in messages.
Beyond this, Wooxie offers a number of recipient services, such as 155-character microblogging messages (which are a bit less cramped than Twitter’s 140 character limit) with options for 240 characters – 1440 character macroblogging posts. It offers a photo sharing service, a custom URL compresser, and the ability to differentiate your photo streams as personal or business related. Wooxie allows direct integration with Facebook and Twitter accounts, and many users are treating it as a ‘first pass’ filter to both services, and aims to integrate the best features of both as it grows.
You can learn more about the service by registering for a free account and exploring it. See http://www.Wooxie.com/register for more information.