Stop Thinking Outside the Box: Just Destroy the Box
If businesses are going to survive in the emerging global marketplace, they can no longer settle for traditional creative strategies such as “thinking outside the box.”
“Companies must destroy the box,” says Kathy Robison, CEO and founder of YURU, (the guru is you), which provides coaching for business leaders on creativity and strategic development. Robison recently returned from two national leadership conventions where she met with dozens of business leaders, all searching for ways to better position their companies for global success.
Companies must reinvent their business models if they hope to compete and grow. The old ways of doing business no longer work.
The consensus, says Robison, is that “companies must reinvent their business models if they hope to compete and grow. The old ways of doing business no longer work.”
“Competitive advantages in the near future will come more from revolutionary changes in management strategy than from other, more traditional sources such as efficiency and cost control, population growth and increases in standard of living,” said Robison.
For more information about YURU, visit www.yuruinSpires.com.
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