Dan Kurani Releases The Honey Pot eBook About Online Marketing Strategy
Written for executives at small to medium businesses, The Honey Pot is an ebook about a fundamental shift in marketing strategy.
As entrenched trends continue to converge, brands that create a pull platform (or an ecosystem that provides compelling value) will thrive. Read The Honey Pot online for free or download a printable copy for $19.
A strategic move for Kurani Interactive and a compelling value for readers, the ebook will reach a larger number of people, gaining wider exposure for the company while providing a much needed digitial strategy book peppered with best practices and ideas for small to medium businesses. The ebook details the shift in online marketing strategy resulting from a major shift in media consumption, user expectations and the ability to have an engaged and ongoing conversation with the target audience.
Although rooted in the interactive, The Honey Pot has the potential to change the way many small and medium-sized businesses approach marketing strategy in general. As discussed in the ebook, our world of ubiquitous infrastructure and multi-channel media convergence has blurred the distinction between online and offline.
The Honey Pot strategy leverages the changes that have been taking place across the media landscape, encouraging businesses to adopt a more value-driven approach to marketing. Rather than bombarding customers with advertising, the approach stresses the importance of a marketing strategy that offers real value. That value can come in a multitude of ways, but often includes a strong content strategy, a niche utility that solves a users problem, and the ability to open a dialogue via branded and social avenues. With these essentials, businesses can then build a rich “online ecosystem” that attracts customers organically.
As Dan Kurani writes in the ebook, “The reason why a Honey Pot strategy can work so well right now is that value matters more than ever. We’re in a long-tail world, where niche products and services proliferate, the voices of individual consumers are louder, and the impact of those voices is more wide-reaching than you can imagine. But if you can win over your core constituency with a strategy of providing real value – like sweet honey – the customers will find their way to you.”
The Honey Pot is available for purchase for $19.99, or available free online at http://www.thehoneypotbook.com.
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admin | Nov 12, 2009 | Comments 0
Filed Under: Downloads • Marketing
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