The Difference Between Marketing and Sales

Sales and marketing plans are not the same thing. Unfortunately, many business owners will confuse the two and not realize that they need to spend time with each.

While sales and marketing do actually work together in almost every way, they do have two different meanings. If you are a small business owner, you must keep in mind that sales and marketing are different.

By keeping the difference in mind, you will be able to see your business in a new perspective and you will be able to approach both areas correctly. By doing so, you will see a major impact on your cash flow. There are three main differences between the two.

Marketing is about finding customers. Sales are about getting those customers to buy things. With marketing, you will need to find ways to reach people who are not yet doing business with you. You will need to focus on making your business as a whole seem appealing, professional, and interesting. Marketing focuses on providing the very best image of your business.

Sales will be making sure that a customer purchases a product or service when they are at your company. Sales does not focus as much on the business as a whole, but instead on the individual items or services that your company provides. Sales will have much more to do with how your employees interact with your customers and how appealing what you offer is to your customers.

The second areas of sales and marketing have to do with how your customers see your business and then what they actually get. When you begin a marketing plan, you are trying to present an image of your business. You are trying to make sure that potential customers see your company as the very best in the business so that they will want to work with you.

Sales, on the other hand, are making sure that your customers actually get the products and services that fit within the perception that a customer has. It is the reality. If you sell subpar items, the customer may feel that you presented a fake image.

Finally, marketing is all about the forest and sales are all about the trees. As reflected in the old adage, a forest cannot exist without the trees. Marketing will have to do with the whole health of your company.

Sales will have to do with the everyday details, including how many customers you have, how much revenue you gain, and how many products you move each day.

About the Author:
Melissa Evans, The Guru of Implementation SM and the author of a soon to be published book titled “Full Circle, a book for entrepreneurs thriving in today’s economy” is the President and CEO of The Broshe Group, Inc. Melissa is passionate about helping people and businesses be their best while making money and enjoying life. Melissa is a no nonsense dynamic speaker, author, and business consultant and coach. She has experience spanning 15 years in different fields which includes healthcare, retail, manufacturing, banking, non-profit, technology, small business, education, foundations, etc.

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