Getting in Front of the Right Target – Things to Consider

By Sep 15 , 20090 Comments

goalsettingA small business owner has so many things that they must think about. It seems that their to-do list can be miles long, and they are never able to get everything done in a day.

A small business owner has the responsibility of the whole company on their shoulders, and the minor day-to-day operations of the business as well.

If you are a small business owner, then you know exactly the amount of stress and responsibility as well as payoff and reward that comes along with the job. You most likely also know that goals can be very important.

By setting goals for a business, it gives the owner and the employees something to work toward. Goals can make working easier, and it can make running a business less confusing. In the same vein, setting targets are equally as important.

You may wonder just what targets are when it comes to your business. A target is a goal of sorts that has more to do with a specific number or product. For example, you could have a target amount of money that you wish for your company to bring in each day. You may also have a target number of contracts brought in or products sold each day.

Just as with a goal, a target gives something to work toward. It also gives you a way of judging what is working and what is not in a business. You will be able to look at each day’s target and determine what you need to adjust.

There are two other aspects to targets, however. First, you must understand your business and set the right targets. If you create targets that are unrealistic, you will not be able to properly meet them. This means targets that are too low or too high. Targets that are too easy to reach will offer no challenge, and targets that are unreachable will be frustrating and disconcerting.

The second aspect that you must consider about a business target is doing more than just meeting them. A proper goal for a business is to get in front of the target. Why should you consider getting in front? If you are able to, then you will know several things: your business is successful, you have quality employees, and you are making the right business decisions.

Getting ahead should always be a goal of a business owner. When you think about getting in front of your targets, make sure you consider what types of targets you have set, whether or not they are realistic, and whether or not you are setting enough targets.

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About the Author:
Melissa Evans, The Guru of Implementation SM and the author of a soon to be published book titled “Full Circle, a book for entrepreneurs thriving in today’s economy” is the President and CEO of The Broshe Group, Inc. Melissa is passionate about helping people and businesses be their best while making money and enjoying life. Melissa is a no nonsense dynamic speaker, author, and business consultant and coach. She has experience spanning 15 years in different fields which includes healthcare, retail, manufacturing, banking, non-profit, technology, small business, education, foundations, etc.