Why Mainstream Media Matters Even More

It’s not that mainstream media still matters in the age of blogging and social media; it’s that mainstream media matters even more.

Why? Just check out blogs and social media sites and see what they’re generally talking about. Bloggers are blogging about a newspaper article that is relevant to what they write about. Facebook and Twitter explodes whenever a story breaks on TV. The mainstream media gives the story credence and validation and then the bloggers and social media sites pass the information along, or discuss it, agree, disagree, analyze, etc. That is why getting a story into the press via traditional PR is so important.

Forget about the ongoing arguments on whether social media and blogging are more important that mainstream media and traditional PR. Those involving you in such arguments are just wasting your time. This is not an either/or decision. You need to figure out how to utilize and maximize both to give you and your business the maximum exposure and credibility. This means you have to stick to the basics. Even though the media topography has changed, the basics remain the same, whether your pitching CNN or adding a post to your Blog or Facebook, it all still comes down to telling a good story, engaging your audience, connecting with the right target audience, telling a story that has some type of call to action.

More then ever you don’t want to go out with a hard sell or simply a litany of facts and information, you want to tell an engaging story, you want to find those aspects of your business that best tell your story and then tell it in a compelling and engaging manner. Once you have identified your stories, have written out a short clear concise and entertaining manner and have found where your target audience reads, watches or listens, you’re set from bloggers and social media sites, to TV, magazines and newspapers, the bottom line is it’s all about communicating. If you communicate your story well, you have an entire ever-changing media world to address.

About the Author:
Anthony Mora Communications, Inc. is a Los Angeles-based public relations company that has placed clients in: Time, Newsweek, 60 Minutes, CNN, USA Today, Oprah, The New York Times, Vogue, and other media. Anthony has been featured in: USA Today, Newsweek, The New York Times, The Wall Street Journal, The BBC, CNN, Fox News, and other media outlets.

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