A few months ago I was working with a client in Detroit.
I was in the first phases of getting them in a position for people to find their establishment: they had an old number in the yellow pages, 411 information didn’t have them listed, and they were no where to be found on the internet. After correcting these issues for them, I was able to sell them a website job, however they opted out of SEO efforts.
While working on the website project for this client, I was absolutely dumbfounded to hear that they had been working with a very prominent PR firm in Detroit, which will remain nameless. I couldn’t believe it.
What exactly was this PR doing for this client? I found out they had worked on logos, brand image, and menus, but neglected even the simplest things, like listing their place in information!
After chatting with this PR firm, I discovered that they did not offer website development or marketing. Their standpoint was , “we make sure that the client’s web developers portray the same image and message.” Talk about leaving money on the table!
I thought this would be a great opportunity for any marketing company. I then approached the top four PR firms in metro Detroit, and none of them offer web site development. Yet after many conversations and meetings, I was unable to convince any of them they needed to offer these services to their clients.
To me this is a mystery. How can a PR firm neglect addressing or providing website development in this day and age of technology? Newspapers are dropping like flies. Everyone is looking to the internet for information. Newspaper ads are being replace by blogs and articles. You Tube and Podcasts are replacing TV commercials, yet none of these PR firms think it prudent to offer or provide internet based services to clients.
About the Author:
Stan Thornbury is the owner of Mongo Marketing in Detroit. For more information go to http://www.mongomarketing.net. If you have any thoughts or comments, please feel free to share. This website is posted in our company blog at: http://nowebsitesatprfirms.blogspot.com.