Is Social Media a Fad? (Video)
Is social media a fad? Or, is it the biggest shift since the Industrial Revolution?
If you haven’t heard already, Erik Qualman, author of the new book Socialnomics, has created this video that has been viewed an incredible 11,000+ times since 7/30/09. Just goes to show how fast social media spreads the word.
Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren’t using social media in your business strategy, you are already behind your competition.
Look for our upcoming review on Socialnomics soon. In the meantime, check out some of the interesting social media statistics he shares in this short video.
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Business Consulting - Branding, Social Media & Publicity
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