Creative Thirst, a conversion rate optimization firm, has released a free eBook on how to increase your landing page conversion rates. The free ebook is filled with real-world examples of how to make landing pages more effective, boost online marketing results, and improve website conversions.
The key to a successful conversion rate optimization strategy is knowing what to improve in order to maximize your results not your budget.
The homepage is not designed for website conversion, but rather as a central hub to satisfy every user type. As a result, many online marketers are flushing away thousands of dollars on pay per click ads each month.
With rising search engine marketing costs, online marketers need to focus on maximizing their return on investment with a better performing website, not more traffic.
Designing specific landing pages to satisfy both business and customer goals is one recommended focus. Traffic directed from individual marketing campaigns is better at increasing marketing results than other web pages, because the design approach can zero in on the motivation of the visitor. User motivation from a specific channel, such as a keyword search is always much higher than other traffic channels.
Bobby Hewitt, president of Creative Thirst, LLC, explains, “The key to a successful conversion rate optimization strategy is knowing what to improve in order to maximize your results not your budget. Let your competitors concentrate on the tools, while you concentrate on measurable results that you can bring to the next staff meeting.”
For more tips on increasing your website conversion rates, and to download the free ebook, visit the Creative Thirst website, http://www.creativethirst.com.