Oh, Snap! Control Costs Using Stock Photography
A new survey conducted by International Communications Research shows that creative professionals are adjusting to today’s tough economic climate — and one of the key ways they are cutting costs is to use more stock photography.
“Increasingly, designers report taking on more concurrent projects while expanding their organizational and project management skills with greater awareness of the bottom line,” says Ami Brophy, CEO of The Art Directors Club.
The survey found that Shutterstock, the world’s largest subscription-based, online stock image agency, ranked highly in many key areas. Approximately 60 percent rated it highly for quality and selection of images, and three-fourths said they are likely to use the agency in the future.
With this kind of service, everyone — from large corporations to small mom-and-pop businesses — can afford to create professional-looking marketing materials and Web sites. Plus, Shutterstock’s 7.4M-image library continues to grow, adding an average of 70,000 images per week.
To learn more, or to set up your free account, visit their website.
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