Traffic Building Under the Big Top: Blog Carnivals

By Mar 05 , 20090 Comments

blogcarnivalStep right up, don’t be shy! I want to share a little-known business building tool with you today. It’s called a blog carnival.

You won’t find a dog-faced boy or the Figi Mermaid, but you are likely to increase your traffic.

What the Heck is a Blog Carnival, Anyway?
A blog carnival is a type of blog event. It is organized around a particular topic, and is published on a regular schedule, determined by the host of the carnival. Each edition of a blog carnival is in the form of a blog article that contains permalinks to other blog articles on the particular topic.

Let’s say, for instance, that you have written a fabulous article about the Loch Ness Monster. You’ve done extensive research, spoken to local residents, and compiled this information into a very informative look at Nessy. You could head over to, and browse the current and upcoming carnival events to see if there is one that would be a good venue in which to showcase your post.

Once you’ve identified an event, you fill in a few fields on the submission form, and voila! Your post information is sent to the carnival event host. They can then decide whether or not to include you in the event.

How Do I Know if I Was Accepted?
Some hosts may notify you, others may not. One way to track new links is to set up a Google Alert. This is something you should have set up anyway – just as a quick, easy and FREE method of keeping track of mentions of your name, company name and blog. Another option to consider would be to use a third-party reputation management system, such as Trackur. Trackur is extremely comprehensive, and allows you to track multiple items across multiple formats.

Can’t Find a Carnival? Start Your Own!
If you can’t find a blog carnival in your chosen topic, there is nothing stopping you from setting up your own. Doing so puts you in the driver’s seat about accepting content from third parties, and could also help you make some great new contacts in your niche.

You can get started today at Blog Carnival.