Advertising copywriters write the ads that millions of people watch, read, or listen to every day. Their words move people, and sell billions of dollars worth of products every year.
As an advertising copywriter you will have a job that is creative, stimulating, often glamorous, and generally just a lot of fun every day of the week. One day you could be flying across the country to shoot a national TV spot with a celebrity. A week later you could be conjuring up the name of a new breakfast cereal.
Are you cut out for copywriting?
- You love all kinds of media – movies, music, books, TV, the web, etc. (You’d watch the Super Bowl just for the commercials.)
- You have a great sense of humor.
- You have a unique ability to understand human nature and what makes people tick.
- You’re creative. When faced with a problem, you can come up with ways to solve it.
- You’re open-minded.
- You have a way with words, and your words can move people to action.
The guide covers topics of vital importance to anyone who wants to become an advertising copywriter, including:
Contrary to popular belief, you don’t need a degree to become a copywriter. This section of the guide explains how you can quickly get the insider knowledge of advertising that will give you a huge advantage in this competitive job market.
- Ways to learn advertising copywriting, including:
- Other skills employers are looking for and how you can develop them
- Understanding who’s who at an advertising agency
- The best resources (including many free online resources) for keeping up with advertising industry news
- How to quickly get practical experience through internships and volunteering
- How to prepare your portfolio (also known as your “book”) – a collection of sample ads you have created to show prospective employers
Agencies are constantly bombarded with phone calls, portfolios, and e-mails from hopeful candidates trying to get their foot in the door. This section of the guide can help you effectively get past that front door.
- Different types of ad agencies, including which type is easiest to break into and get hired for an entry-level copywriting job
- Where to find job openings and employer contact information, including:
- Information on dozens of advertising agencies throughout the United States and Canada
- Insider opinions of the “best” advertising agencies to work for
- Tips on writing your resume and cover letter
- How to ace your interview
- Tips on negotiating your salary (includes typical salaries and benefits)
- How to get your foot in the door through other ad agency jobs or freelancing
PLUS, you will discover:
- An overview of advertising industry jargon so you can talk like an insider with prospective employers
- Opportunities to get an advertising job overseas
- How to be successful on the job once you’re hired, including:
- Valuable resources that some people take years to discover (including the best professional associations, publications, etc.)
As an advertising copywriter you will have a high paying job that lets you see the results of your creativity – on television, in magazines, on billboards, and elsewhere. Plus your workplace will likely be filled with perks most people can only dream about (loft offices, in-house coffee bars, free samples of the products you’re selling, and much more).
If this sounds like the career of your dreams, the Guide to Become an Advertising Copywriter is for you! In this e-book you will discover how you can get started and succeed in the exciting advertising industry.
The guide’s author is award winning copywriter Brooke J. Claussen. Brooke has worked for agencies in the U.S. and abroad for nearly 20 years, from small creative shops to worldwide mega-agencies such as J. Walter Thompson and OgilvyOne.