If you’re not familiar with the term copywriting, it refers to the words you use to create your various sales messages and promotional tools. Copywriting can be used on everything from your business cards to flyers to brochures to websites.
The problem is, many business owners don’t understand the power copywriting can have in generating more sales. They throw together a business card or website and then wonder why nobody follows up with them. Effective copywriting urges your potential customers to take action on your sales messages. If you use well-crafted copy in your business, you’re likely going to be ahead of much of your competition.
Here Are Some Starter Copywriting Tips:
- Understand your target market – The more deeply you understand who you are writing to, the more effective your copy will be.
- Understand your product – Understand what is unique about your product and why it would appeal to your target market.
- Focus on benefits – The features of your product are important, but it’s the benefits that will sell your products. For example, you may sell an aromatherapy candle in a particular scent and that scent is known to reduce stress. The scent is the feature and the benefit is stress-reduction. People want to know the scent, but they really want to know what they’re going to get out of using the candle.
- Use simple language – Avoid using big words or long, complicated sentences and paragraphs. Respect the fact that the average person’s reading level is likely lower than yours and make it easy for them to get your message.
- Focus on your reader – When we write about our business or products, we tend to focus on ourselves. Instead of using a lot of “we” statements, turn it around and speak to your audience. For example: Instead of saying, “We value customer service,” say, “Your customersatisfaction is guaranteed.”
- Prove your claims – Back up claims with real and detailed testimonials, research facts, etc. The more believable your copy is, the more likely you are to clinch the sale.