Book Trailer Videos – Do They Make Sense For Book Marketing?

By Jan 22 , 20090 Comments

Some new innovative freelance book writers are now considering doing book trailers, yes you heard it right “Book Trailers” just like Movie Trailers. How will they do this you ask? Via YouTube and guess what? Authors and writers are reporting back the results, they are working, yes, they are selling more books because of it. When you think of it, well it makes sense doesn’t it? Why should the Movie Industry be the only benefactor of video clip trailer type marketing opportunities?

Have you considered this type of marketing for your Book or eBook?

You might wish to. One famous writer took video clips from his CSPAN Book Channel talk and spliced in the most energetic bytes. Then graphics were added with a close up of the book panning in and panning out. Explanation of the cover and a quick quote and recommendation from an important person of why you should read this book; just like the testimonials usually found in popular books.

How long should your book trailer be? Well, this is up for debate, many say that much over 4-5 minutes is pushing it. Some say just make a 1-2 minute commercial, others say you need more meat in it but if you get close to 10-minutes you’ve lost. Despite these disagreements of how long these trailers should be, all agree they work.

The best advice came from a former editor from “P3″ or Perfect Perennial Publishers, which noted that each author needs to consider their audience, whether it is non-fiction or fiction; who buys this book and cater to their desires. “Too much tease is seen as sleaze, but you will win if you aim to please.” Interesting indeed – so think on this.

By Lance Winslow –