Solving the Identity Crisis: Imagery as Brand Reinforcement

They say a picture is worth a thousand words. To the savvy marketer, it could just as easily translate into thousands (or tens of thousands) of dollars.

Kindle Competes Successfully with iPad

The Amazon Kindle offers big advantages to consumers who are primarily interested in a digital reader.

New Survey Reveals Social Media Trends Among Employers

A new CareerBuilder survey reveals how companies are using social media to recruit and research potential employees.

Superior Service Scores Big with Customers

By going the extra mile for our customers, by being there when they need us, we will keep them as loyal customers for a long, long time.

What an MBA Can Teach You about Starting a Business

Have you ever wondered if getting an MBA could help you start your own business?

Business to Business Sales: Converting Prospects into Customers

Understanding how price is linked to value can help your company position its products and services to garner the attention of prospective customers.